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IGN has posted an article entitled,Has EA Monopolized Football Gaming?

Quote:
"Last June, a pair of gamers, Geoffrey Pecover of Washington, D.C. and Jeffrey Lawrence of California, filed a class-action lawsuit claiming that Electronic Arts' exclusive licensing agreements with the NFL, NFLPA, Arena Football League and NCAA has created a monopoly on football videogames and directly led to the game publisher raising the price of its extremely popular Madden NFL franchise.

The plaintiffs' case is stated clearly in the introduction to its claim, which was filed on June 5, 2008:

"This suit arises out of the blatantly anticompetitive conduct of Electronic Arts Inc., a multi-billion dollar interactive entertainment software company that produces numerous interactive football software products including Madden NFL, NCAA Football and Arena Football titles. Through an unlawful and anticompetitive series of exclusive agreements with the National Football League, the NFL Players Union, Arena Football League and the National Collegiate Athletic Association ("NCAA"), Electronic Arts has driven its competition out of the market for interactive football software, including most significantly Take Two Interactive Software, Inc., the maker of the interactive football software title NFL 2K5 and has prevented additional competitors from entering the market. As a direct result of this anticompetitive conduct, the price of interactive football software has soared: Prior to signing the exclusive agreements referred to above, Electronic Arts charged $29.95 for its flagship product Madden NFL. Immediately after the exclusive agreements entered into effect and the effective withdrawal of its only competitor from the market Electronic Arts increased its price for that software nearly seventy percent to $49.99."

Member Comments
# 1 yamabushi @ 02/18/09 05:02 PM
has water monoplized wet?
 
# 2 mgoblue @ 02/18/09 05:09 PM
Quote:
Attorney Daniel Wall, who represents EA, argued that his client had every right to bid on the exclusive licenses being offered by the four organizations, and that there is nothing unlawful about EA having made the best bids on those licenses.
I think this is the truth, but we'll see when the lawsuit is decided.
 
# 3 glenwillett @ 02/18/09 05:17 PM
They monopolized football and now they want to monopolize the internet! Ian Cummings comes down on MM and now the site is in disarray after a resurgent period? When does Backbreaker come out again? I want someone to start with those roster sets.
 
# 4 jliven23 @ 02/18/09 06:01 PM
I think they have monopolized bad football gaming. Madden has proven year after year that NO ONE is better than them at putting out an underwhelming game.
 
# 5 thmst30 @ 02/18/09 06:01 PM
Of course they have, but nothing will come of this lawsuit. I don't hate EA, but I hate exclusive licenses with a passion. I'm stuck with Madden and MLB 2K, instead of getting to choose between Madden, NFL 2K, and maybe another NFL game, and MLB 2K and MVP Baseball. Exclusive licenses have crippled sports gaming. Plus some friends of mine are NASCAR fans and are still pissed at EA for taking that license as well because their NASCAR games are apparently **** compared to Papyrus.
 
# 6 raidersbball20 @ 02/18/09 07:09 PM
I would like competition, but EA bidded the most, and never did anything wrong. Look at society, everone buys out competition
 
# 7 Radja @ 02/18/09 08:03 PM
Quote:
Originally Posted by thmst30
Of course they have, but nothing will come of this lawsuit. I don't hate EA, but I hate exclusive licenses with a passion. I'm stuck with Madden and MLB 2K, instead of getting to choose between Madden, NFL 2K, and maybe another NFL game, and MLB 2K and MVP Baseball. Exclusive licenses have crippled sports gaming. Plus some friends of mine are NASCAR fans and are still pissed at EA for taking that license as well because their NASCAR games are apparently **** compared to Papyrus.
an awesome nascar game was dirt to daytona for the ps2. but it wasn't made by ea.

the ea game genres with competition are better games than the ones with none. fifa sucked compared to WES and now it's on par or better. hockey sucked compared to 2k but now it is considered better. live sucked compared to 2k but now sucks less and is getting better.

madden 09 360 is still catching up to madden 05 on the ps2. that is truly sad.

at least 2k sucked at baseball with their 2k5 edition the year before they got the license.
 
# 8 DaveDQ @ 02/18/09 08:29 PM
I remember reading an article with Greg Thomas of Visual Concepts right before the release of NFL 2K5. The last things he mentions is being excited about the future of that franchise. The rest is history.

What made the news of the EA and NFL deal so much more impacting is that NFL 2K5 was gaining on the Madden franchise and gaining fast. You didn't see people getting pissed because Gameday wasn't going to be made anymore. But still, this agreement was so final and completely exclusive. It cut off every bit of competition.

Enter the 2K 3rd party exclusive deal with the MLB. That leaves room for first party SCEA and they come in as the underdog and put out a fantastic game. If anything, SCEA showed that to have a fair playing field, where there are multiple publishers/developers, is a great thing for the consumer. Imagine if the MLB and 2K made their current deal all exclusive. Heads would be rolling.

We think it's an evil monopoly because it greatly effects us. We don't care the EA has an exclusive with Jeep to use in their games or that they have Tiger Woods. It only hurts when it matters.
 
# 9 texbuk84 @ 02/18/09 09:16 PM
Quote:
Originally Posted by jliven23
I think they have monopolized bad football gaming. Madden has proven year after year that NO ONE is better than them at putting out an underwhelming game.
i thought i was the only one that felt like that. i think roger godell should open back up the license if he have the ability to. Look at david stern, he was wise in turning down EA for the exclusive license and the NBA have prospered in the realm of videogaming since.
 
# 10 texbuk84 @ 02/18/09 09:20 PM
Quote:
Originally Posted by DaveDQ
I remember reading an article with Greg Thomas of Visual Concepts right before the release of NFL 2K5. The last things he mentions is being excited about the future of that franchise. The rest is history.

What made the news of the EA and NFL deal so much more impacting is that NFL 2K5 was gaining on the Madden franchise and gaining fast. You didn't see people getting pissed because Gameday wasn't going to be made anymore. But still, this agreement was so final and completely exclusive. It cut off every bit of competition.

Enter the 2K 3rd party exclusive deal with the MLB. That leaves room for first party SCEA and they come in as the underdog and put out a fantastic game. If anything, SCEA showed that to have a fair playing field, where there are multiple publishers/developers, is a great thing for the consumer. Imagine if the MLB and 2K made their current deal all exclusive. Heads would be rolling.

We think it's an evil monopoly because it greatly effects us. We don't care the EA has an exclusive with Jeep to use in their games or that they have Tiger Woods. It only hurts when it matters.
thats the point. its like taking someone mother hostage and not releasing her( someone who cares about their mother). I hate this deal just as much as i hate Satan. EA turn back over the license and compete for our loyalty and to Ian please dont tell us about stuff thats going to be in madden that never get in the game. not trying to be harsh but we are tired of we didnt have enough time to put it in the game. you guys have had 16yrs to make great football games. the last time i played a great madden game was lets say ummmm madden 05, oh wait, wasnt 2k5 out then. It figures.
 
# 11 KingRex @ 02/19/09 12:58 AM
Anyone remember the NFL explaining why they wanted put the liscense up for bid? They said they wanted to give the fans the highest quality product or some vomit causing nonesense along those lines. Glad to know the NFL "cares."

I wish pure death to EA, destroying any hope of getting a half way decent NFL liscensed game, anytime soon.

If there's justice EA/NFL would lose its case but I won't hold my breath.
 
# 12 DaveDQ @ 02/19/09 09:21 AM
Wow, I'm reading some of these posts in my Gladiator voice and it's impressive. People have some hard feelings for sure.

I agree though, the NFL threw that comment out but the man with half a brain knows why they did it. Money.
 
# 13 bkfount @ 02/19/09 03:59 PM
EA hasn't monopolized anything. They bough a unique license from the NFL. The NFL sells exclusive licenses to numerous products. It's their right, as companies can still release their own football products, just not NFL products.

The reason why there's no serious football game alternatives is because consumers don't buy generic games like they did back in the 8-32 bit gaming days. The graphics are to a point now where gameplay isn't enough, as people can tell they aren't playing with Peyton Manning or Tomlinson. The poor sales of APF won't help persuade large developers to go into football gaming, which is dominated by EA games. It's a cycle that won't be broken until someone puts out a well marketed football game that actually sells well.
 
# 14 DaveDQ @ 02/19/09 04:44 PM
Quote:
Originally Posted by bkfount
The reason why there's no serious football game alternatives is because consumers don't buy generic games like they did back in the 8-32 bit gaming days. The graphics are to a point now where gameplay isn't enough, as people can tell they aren't playing with Peyton Manning or Tomlinson. The poor sales of APF won't help persuade large developers to go into football gaming, which is dominated by EA games. It's a cycle that won't be broken until someone puts out a well marketed football game that actually sells well.
That's a really good point.
 
# 15 gtm @ 02/20/09 10:39 AM
Unfortunately, when money talks, money wins. I'm just floored of how bad a decision was made to sell the rights to one company. Look how many people bought NFL 2K5 on the Xbox and then re-purchased the game when it went backwards compatible on the 360. Madden four years later, almost five and it still doesn't play or look as good as 2K5. We now need to pray that 2K will be able to come back and continue making the most realistic football game on the market.
 
# 16 Disqo @ 02/20/09 12:42 PM
2K should put out a football game, that has the same editing capabilites as the Pro Evolution Soccer series. Yeah most will stay away from a game that has Grim Trady playing for the England Hatriots, but imagine the community that would be fostered, once the exchanging of data files starts
 
# 17 Cusefan @ 02/20/09 01:27 PM
It is amazing people still do not know the Facts surrounding the EA/NFL deal.

Fact: NFL Went to EA
 
# 18 gtm @ 02/20/09 02:47 PM
Quote:
Originally Posted by Cusefan
It is amazing people still do not know the Facts surrounding the EA/NFL deal.

Fact: NFL Went to EA
Well then. The NFL needs a new commisioner.
 
# 19 Cusefan @ 02/20/09 06:55 PM
Quote:
Originally Posted by gtm
Well then. The NFL needs a new commisioner.
Im not gonna argue this at all, I do not like the Direction the NFL has taken over the past few years. But I do think it is up to the NFL to decide if they want one developer for a video game like they decided to have one company make Licensed jerseys for them.

This Monopoly talk is kind of ridiculous because nothing is stopping 2K from making a Football game. They just cannot use the NFL or NCAA. EA having a monopoly on football would be just as ridiculous as AT&T having a Monopoly on the Cell Phone because they have the Iphone.
 
# 20 Kramer5150 @ 02/21/09 04:41 AM
Quote:
Originally Posted by Cusefan
It is amazing people still do not know the Facts surrounding the EA/NFL deal.

Fact: NFL Went to EA
It is amazing isn't it. Also your "fact" is wrong,I would suggest you do a little reading up on the subject before going around and spreading these "facts".

It's not a secret EA was the one who FIRST initiated this "deal"...it was NOT the NFL who went to EA...it was the other way around.


Big Deal: EA and NFL ink exclusive licensing agreement


  • By Tim Surette, Curt Feldman, GameSpot
  • Posted Dec 13, 2004 2:53 pm PT
Five-year contract gives EA sole rights to the NFL, including teams, players, and stadiums. Take-Two reacts, calling it a "tremendous disservice to the consumers."
Electronic Arts has signed the biggest sports free agent on the market. In a devastating blow to competitors--and in a deal sure to reshape sports gaming--the software giant signed an exclusive agreement with the National Football League and the NFL Players Inc., a subsidiary of the NFL Players Association.
The deal, one EA admits to having lobbied for over the past few years, is an exclusive five-year licensing deal granting EA the sole rights to the NFL's teams, stadiums, and players. However, the publisher and Players Inc. denied a similar deal was in the works in May 2004, even requesting publications that ran the story run public retractions.

http://www.gamespot.com/news/2004/12...s_6114977.html
 

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