Home
News Post

Read all about it, over at Gamesindustry.

Quote:
"Peter Moore, president of EA Sports, had detailed the publisher's renewed focus on making its titles more accessible and appealing to the casual gamers at the BMO interactive entertainment conference.

"At times our games have been too hard… we need to make our titles much more approachable and accessible," Moore explained, highlighting products and labels like All Play and Freestyle.

"We're going to maintain our core relationships with our male consumer but our growth really is going to come from … looking after the new consumer on the Nintendo Wii with innovative experiences that they wouldn't expect from EA sports, looking at new brands like Freestyle, looking at the Wii with our All Play collection."

Member Comments
# 1 yamabushi @ 11/14/08 11:12 AM
Hasnt All-Play and the one Freestyle game been a disaster at worst and and ignored at best?

I cant imagine the tripe coming out of EA sports in the next few years.
 
# 2 Hootiefish @ 11/14/08 11:28 AM
Well, now that that's out there can we stop hearing the rhetoric that Moore is going to return EA Sports to their "glory days."

New features just announced for Madden '10, "No Defense Mode" and "Post-Game Celebration Mode."
 
# 3 BlyGilmore @ 11/14/08 12:45 PM
oh wow. the EA games have been cupcake easy for years now, and he thinks they are too hard?
 
# 4 jkra0512 @ 11/14/08 04:49 PM
Quote:
Originally Posted by Hootiefish
Well, now that that's out there can we stop hearing the rhetoric that Moore is going to return EA Sports to their "glory days."

New features just announced for Madden '10, "No Defense Mode" and "Post-Game Celebration Mode."
absolutely hilarious, especially knowing that NCAA Football '09 was pretty defenseless against the new wide-open gameplay.
 
# 5 JohnDoe8865 @ 11/15/08 03:34 AM
Quote:
Originally Posted by BlyGilmore
oh wow. the EA games have been cupcake easy for years now, and he thinks they are too hard?
That was my first thought as well. If anything the EA Sports games have been too easy the last few years.
 
# 6 t216 @ 11/15/08 10:09 AM
Lol, casual gamers? That's nothing new.
 
# 7 Bighoff @ 11/15/08 02:18 PM
That sucking sound you hear is all hope going right down the drain.
 
# 8 LingeringRegime @ 11/15/08 04:47 PM
It's all about the cash money baby. Wii's are flying off the shelves like "hotcakes" so naturally that is what EA is tailoring their marketing strategy for. For the most part, they don't care about those of us who have helped build their megalomanic empire in the 1990's.

This is why 2K must make another football game, because there is still a market, (albeit much smaller) for those of us who are deemed *"hardcore," simply because we want a realistic experience.

* - I hate that expression by the way.
 
# 9 J-Unit40 @ 11/15/08 07:44 PM
Quote:
Originally Posted by BlyGilmore
oh wow. the EA games have been cupcake easy for years now, and he thinks they are too hard?
Yep. This dude is a jackass. How about just make a SIM mode and an ARCADE mode? Problem solved.
 
# 10 PVarck31 @ 11/15/08 11:13 PM
Well guys I guess we just have to wait. This "next-gen" system cycle has been a disaster at best, for the serious sports gamer. Save for a couple games. (I realize MLB the show exists) Hopefully the next round of consoles will bring about the rebirth of sports games. With the EA and NFL relationship ending in 2013, hopefully 2k or another company will step in and rectify things.
 
# 11 Kramer5150 @ 11/16/08 05:49 PM
Just keeps getting better and better..
 
# 12 Kramer5150 @ 11/16/08 05:57 PM
Quote:
Originally Posted by pjv31
Well guys I guess we just have to wait. This "next-gen" system cycle has been a disaster at best, for the serious sports gamer. Save for a couple games. (I realize MLB the show exists) Hopefully the next round of consoles will bring about the rebirth of sports games. With the EA and NFL relationship ending in 2013, hopefully 2k or another company will step in and rectify things.
I agree...In regards to football it HAS been a disaster. My favorite game genre is all but a joke now.
In all honesty? I'm also taking a wait and see approach in regards to the next wave of consoles....ESPECIALLY if these exclusives continue.
I'm NOT going to go through the same bs as this gen with only 1 company able to produce an NFL game.

BTW....I must say Quinn looked quite impressive in the Denver game,looks like the Brownies may have found their qb.
Although we'll see Monday night against Buffalo.
 
# 13 sportyguyfl31 @ 11/16/08 08:17 PM
I eagerly await the report that "Water is wet."

Madden for the wii this year was pretty good actually. I enjoyed it more then the 360 version, and would have kept it, if online wasnt all jacked up.
 
# 14 stoncold32 @ 11/17/08 02:52 AM
wow, I guess I'll have to become an RPG/FPS gamer now b/c it looks like my sports gaming career is over.
 
# 15 boomhauertjs @ 11/17/08 01:20 PM
I think EA thinks that the "casual gamer" wants every sports game to be like Tecmo Bowl, where you have 8 offensive-only plays and only need to use buttons and the D-pad. They have to realize, however, that the casual gamer isn't going to buy a sports game every year for updated rosters because they don't care that much about accurate rosters. They aren't suckers like us who buy basically the same game every year to be able to use new rosters.
 
# 16 CMH @ 11/17/08 01:33 PM
I don't know. I think this is being taken the wrong way.

It seems that Moore is talking about the complexity behind control. When he speaks about new gamers, it seems that he's talking about people that just want to jump in and play and not have to master a control scheme.

There really isn't any mention of the games being too realistic.

"...we need to make our titles much more approachable and accessible," Moore explained

That sounds like control to me.

Also, he specifically states that "We're not blind to the fact that new consumers coming in are not necessarily hardcore sports fans that are looking for the experience we deliver with a Madden or a FIFA or with an NHL."

So, he's saying that EA Sports knows that there are people out there that don't want a sports game like Madden or FIFA or NHL. He didn't say they were changing those titles. He just said that people aren't looking for that specific experience. Meaning, they are looking for another experience.

His entire speech is highlighting All Play and Freestyle, which are specifically designed for the Arcade/Casual Gamer.

Though, we, the more hardcore of the gamers out there, think that games like Madden and FIFA aren't realistic enough, they are intended to be sim-games. And the efforts have been made to push them closer to simulation. Don't ignore that. EA Sports in that respect has ignored the extremely casual/arcade fan that wants a game that's easy to pick up and play. EA doesn't have many titles in the All Play/Freestyle families.

All Moore is saying is that EA is going to make an effort to make more of those titles.
 
# 17 DubTrey1 @ 11/17/08 02:40 PM
I suppose he is talking about all of EA titles - cuz' I cannot see how his logic matches up with the products they are putting out. The games they have put out are mostly franchise types of games, Madden, NCAA, March Madness, Need for Speed etc. and all have a recognizable branding. If they feel the need to look at the games in a renewed light, they need to realize the games are poorly done and lack depth. This "accessable" move to appeal to Casual gamers appears to be a ploy by EA realizing that the core of their fanbase (read fanboys) are falling by the wayside and no longer purchasing these games. EA only wants to appeal to the casual gamer now in hopes to pull in more sales. Seems the better approach is to actually make a better product, and watch as the sales go up as a result.
 
# 18 asu666 @ 11/17/08 06:20 PM
EA got off to a craptacular start with Freestyle. I guess they are really trying to push the magic on the rest of the line. FIFA (EURO 2008 too) is the only current gen EA Sports game I care for right now.
 
# 19 yamabushi @ 11/18/08 12:48 PM
Quote:
Originally Posted by YankeePride
I don't know. I think this is being taken the wrong way.

It seems that Moore is talking about the complexity behind control. When he speaks about new gamers, it seems that he's talking about people that just want to jump in and play and not have to master a control scheme.

There really isn't any mention of the games being too realistic.

"...we need to make our titles much more approachable and accessible," Moore explained

That sounds like control to me.

Also, he specifically states that "We're not blind to the fact that new consumers coming in are not necessarily hardcore sports fans that are looking for the experience we deliver with a Madden or a FIFA or with an NHL."

So, he's saying that EA Sports knows that there are people out there that don't want a sports game like Madden or FIFA or NHL. He didn't say they were changing those titles. He just said that people aren't looking for that specific experience. Meaning, they are looking for another experience.

His entire speech is highlighting All Play and Freestyle, which are specifically designed for the Arcade/Casual Gamer.

Though, we, the more hardcore of the gamers out there, think that games like Madden and FIFA aren't realistic enough, they are intended to be sim-games. And the efforts have been made to push them closer to simulation. Don't ignore that. EA Sports in that respect has ignored the extremely casual/arcade fan that wants a game that's easy to pick up and play. EA doesn't have many titles in the All Play/Freestyle families.

All Moore is saying is that EA is going to make an effort to make more of those titles.
Since were talking about what he said, He certainly didnt say that.
All Play is included with EAs "sim" titles on the Wii and madden got that brilliant self-adjusting AI garbage. So clearly Moore's casual push is intruding on EA regular sports titles.
 
# 20 Cusefan @ 11/20/08 07:28 PM
This is not new, Just about every game released these days are not really complicated. Look at NHL 2k9, I just saw a commercial that highlighted the Simple control system they have.

Honestly, Madden 09 is probably one of the more complicated sport titles out there with all of the pre-play audibles.
 

« Previous12Next »

Post A Comment
Only OS members can post comments
Please login or register to post a comment.