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Gamasutra has posted an interview with Peter Moore, President of EA Sports.

Quote:
"Madden's strong performance also vindicates EA Sports somewhat against concerns from analysts that pre-orders for the title were down year-over year. "We're seeing a distinctly-changing landscape," says Moore. "In previous years, we'd focused on what pre-sales were, and retailers based their opening orders on pre-sales."

But part of the title's strong performance, Moore continues, is credited to a new consumer drawn into the franchise by more casual-friendly features, and that new player is not accustomed to shopping via pre-orders. "We were down double-digits on pre-sales year on year, but it's becoming less of an indicator as far as the overall health of the title," Moore explains."

Member Comments
# 1 yamabushi @ 09/10/08 02:15 PM
Quote:
"part of the title's strong performance, Moore continues, is credited to a new consumer drawn into the franchise by more casual-friendly features"
Just what everybody wanted to hear!

When they start discussing how much budget improving O-Line play gets as opposed to 'casual features' for mom and 10 yr old timmy I wonder on what side of the argument Peter 'the controllers intimidating' Moore will fall on?
 
# 2 bjf1377 @ 09/10/08 03:42 PM
Quote:
Originally Posted by yamabushi
Just what everybody wanted to hear!

When they start discussing how much budget improving O-Line play gets as opposed to 'casual features' for mom and 10 yr old timmy I wonder on what side of the argument Peter 'the controllers intimidating' Moore will fall on?
Well as much as you may not want to hear it, there are probably more casual gamers out there than hardcore gamers such as the ones here at OS. When all is said and done, EA is gonna go for more of a profit by attracting casual gamers rather than making it a completely "sim" game that is going to turn off quite a few gamers
 
# 3 MMChrisS @ 09/10/08 04:15 PM
Quote:
Originally Posted by bjf1377
Well as much as you may not want to hear it, there are probably more casual gamers out there than hardcore gamers such as the ones here at OS. When all is said and done, EA is gonna go for more of a profit by attracting casual gamers rather than making it a completely "sim" game that is going to turn off quite a few gamers
In all honesty, I could see EA experimenting with the formula in order to bring in more consumers. What I'm basically saying is, making the games much simpler and much more accessible out of the box. I sincerely hope EA does one very important thing, keep the options for us hardcore folk.
 
# 4 PAPERNUT @ 09/10/08 04:18 PM
No surprise there. It is sad to think what this game could and should be by now!
 
# 5 yamabushi @ 09/10/08 05:22 PM
Quote:
Originally Posted by bjf1377
Well as much as you may not want to hear it, there are probably more casual gamers out there than hardcore gamers such as the ones here at OS. When all is said and done, EA is gonna go for more of a profit by attracting casual gamers rather than making it a completely "sim" game that is going to turn off quite a few gamers
I seriously doubt Moores assertion that madden sold well due to 'casual' features.
Are people here who hated or didnt buy last years edition getting this years because of 'tron training' or adaptive AI or 'rewind'? Is anyone, anywhere getting madden because of these features?
No. theyre getting it because the core game improved.
 
# 6 bjf1377 @ 09/10/08 05:59 PM
Quote:
Originally Posted by yamabushi
I seriously doubt Moores assertion that madden sold well due to 'casual' features.
Are people here who hated or didnt buy last years edition getting this years because of 'tron training' or adaptive AI or 'rewind'? Is anyone, anywhere getting madden because of these features?
No. theyre getting it because the core game improved.
Well I think you're underestimating some of the new stuff a bit. Some little kids probably sit there and go "gee this is too hard for me" and don't know anything about sliders so they don't want to play anymore. This year rolls around and they see the Marshall Faulk commercial and see that the game can adapt to you, even if you're a little kid. So they have their parents go out and get it for them.

I think message board gamers (OS, Madden Mania, etc....not IGN or EASports message boards) aren't the majority. If EA makes the game too realistic and difficult, they know they'll lose the casual gamer. If they make it a little too easy, then they know everyone will still come back and the hardcore gamers will find a way to make it harder cause its the only NFL game
 
# 7 yamabushi @ 09/10/08 07:10 PM
Quote:
Originally Posted by bjf1377
Well I think you're underestimating some of the new stuff a bit. Some little kids probably sit there and go "gee this is too hard for me" and don't know anything about sliders so they don't want to play anymore. This year rolls around and they see the Marshall Faulk commercial and see that the game can adapt to you, even if you're a little kid. So they have their parents go out and get it for them.

I think message board gamers (OS, Madden Mania, etc....not IGN or EASports message boards) aren't the majority. If EA makes the game too realistic and difficult, they know they'll lose the casual gamer. If they make it a little too easy, then they know everyone will still come back and the hardcore gamers will find a way to make it harder cause its the only NFL game
I dont think 'message board gamers' are the majority either, but neither are soccer moms and their bartlings. The majority is average joe gamer, that doesnt care about sliders OR adaptive AI, and just wants a NFL game thats better then last years.

And since when does realistic = difficult?
 
# 8 bjf1377 @ 09/10/08 07:19 PM
Quote:
Originally Posted by yamabushi
I dont think 'message board gamers' are the majority either, but neither are soccer moms and their bartlings. The majority is average joe gamer, that doesnt care about sliders OR adaptive AI, and just wants a NFL game thats better then last years.

And since when does realistic = difficult?
Well, you get those people that just chuck the ball down field or run money plays over and over and its neither realistic nor difficult. But as soon as you have to know some strategy and be careful with the ball, you'll get kids going "Its too hard now, this isn't fun anymore". I'm not suggesting that I like the direction EA is going, I just understand why it is going this way (unfortunately)
 
# 9 Knight165 @ 09/10/08 11:28 PM
Quote:
Originally Posted by GTheorenHobbes
I'll be real interested to see the NPD sales numbers when they're released later this week. My guess is that the total dollar sales are up because 1) more people are buying the next gen Madden this year (which cost at least $10 more) and 2) they're counting the Collectors Edition sales, which sold for an extra $30. In other words, I'm betting that Peter Moore is playing fast and loose with the words he's using.

Let's see if the NPD numbers (actual units sold) prove me wrong.
I totally agree with you.
I stated earlier that "bundling" HC with Madden was a sneaky move by EA to....
A...move more units(there are guys who wanted HC and not Madden, PLUS I think EA knew that HC was a very good game and some guys wouldn't wait the extra time to grab it so they put it in with Madden to move more units) and
B....the dollar sales of Madden are increased with the bundle.

I don't know how many people are like me...but I got Madden CE(as a gift from my wife...I would have waited) and after a couple of games of Madden.....it's been "regifted"...I kept HC.

Smart....but sneaky

M.K.
Knight165
 
# 10 Jistic @ 09/11/08 05:56 PM
I think the whole 'casual' gamer thing is a load of b.s.

Madden's sales are up this year because it's actually a good game! How crazy is that?

We knew in July it was gonna be good.

Contrast that to the last few years where it's been pretty ****ty. There you go Peter Moore. There's your market research.

Keep It Simple Stupid
 
# 11 Eton Rifles @ 09/11/08 10:15 PM
they did mention on EDGE today that despite less than usuall pre-orders that Madden is selling well. Hmm, considering its available at every retailer that sells games theres really no reason to pre-order. You can just walk in to any store and grab it.
 
# 12 coogrfan @ 09/12/08 10:32 AM
Quote:
Originally Posted by GTheorenHobbes
I got my answer...according to the NPD data released today, Madden's overall sales numbers are up a whopping 2% this year. You sure can tell Peter Moore's background is in shoe sales. Nice spin, buddy.

http://blog.wired.com/games/2008/09/...-npd-madd.html
Care to share with us the data from last year that you based this on?
 
# 13 yamabushi @ 09/12/08 12:25 PM
Lets not forget that madden sales were down 14% last year. So take that 2% increase with a grain of salt.
 
# 14 juicey79 @ 09/12/08 09:57 PM
Quote:
Originally Posted by yamabushi
I seriously doubt Moores assertion that madden sold well due to 'casual' features.
Are people here who hated or didnt buy last years edition getting this years because of 'tron training' or adaptive AI or 'rewind'? Is anyone, anywhere getting madden because of these features?
No. theyre getting it because the core game improved.
No they're getting it b/c its the only NFL licensed football game on the market. Though the gameplay is a lot better 07 & 08, i only bought it b/c i wanted to play with the eagles.
 
# 15 Swingking77 @ 09/13/08 05:17 AM
In the end it all comes down to the hardcore gamers that make a game great. Casual gamers come and go with the next new big title. The thing is that if you make a solid game, casual people will still play it and like it once they get use to the game.

The marketing won't get me again next year... The EB at my end of town already has a ton of Madden and NCAA '09 for sale... So much so that they aren't really even taking em in unless you've got three of em and trade em for either NHL '09 or Tiger Woods '09. Even if I'm on the jones for some football, I'll wait all of a month and get it used, giving my money to another company, perhaps sending the message to EA that people like me can wait for a good game...
 
# 16 Kayotick @ 09/13/08 11:58 AM
$60 I should not have spent in my opinion. Traded it in yesterday towards NHL 2K8 and I am not regretting it. In the mean time I will continue to play ESPN NFL 2K5 with updated rosters. I will hold on to NCAA 09 to get my college fix.
 
# 17 allBthere @ 09/14/08 10:59 AM
Quote:
Originally Posted by bjf1377
Well as much as you may not want to hear it, there are probably more casual gamers out there than hardcore gamers such as the ones here at OS. When all is said and done, EA is gonna go for more of a profit by attracting casual gamers rather than making it a completely "sim" game that is going to turn off quite a few gamers
Casual gamers have a wii and wii sports and haven't touched it in over 6 months. I know this because I am friends w/ these types.

Hardcore gamers like us, drive the industry. I've purchased over 15 games for the 360 - probably 21 or 22 games maybe more (I currently have 8 because of trade-ins)

How many games do you thnk casuals buy? How long do their gamming sessios last?

I would argue that most madden buyers are hardcore. It takes almost an hour to play one game! Also, every casual gamer I know hates sports games, and thinks they are extemely boring to watch.

Another thing worth mentioning is that I've never come across a single female gamer that plays sports titles (this would be EXTREMELY rare).

Casual gamers like games like NHL hitz I've played stuff like that at parties even, that would never happen w/ madden in a million years (at least w/ casuals).

I don't think madden will ever appeal to casuals, or the term isn't being used correctly. I also think casual gamers are highly overrated by businesses - they don't buy much or play much.
 
# 18 Eton Rifles @ 09/14/08 02:47 PM
If you look at the NPD numbers the WII version only sold 100,000 copies in its first month. Just something else to think about.
 
# 19 algeron04 @ 10/01/08 03:21 PM
I agree with people on here that because of the casual gamers who play the game only with friends or online every now and then, and the lil kids is why we went from Madden 05 to what we have now (that and the fact that 2K5 isn't coming out ever again). The people who play for realism, and deep franchises and all the other stuff that makes us feel like we could be Jerry Jones, or Robert Craft and make great teams is what drives us to buy the game. But EA is just going after the Big Bucks and those big bucks aren't with the Hardcore gamers.
 
# 20 Primerica @ 10/11/08 03:12 PM
I'm a owner mode guy and that bs that Madden did in 07 for the 360 is the reason I haven't brought a Madden since. If they work on that mode and make it fun, then I stick with it.
 

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