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Read the full press release, right here.

Quote:
"Tiger Woods, one of today's greatest athletes, joined two of hispartners – and two of the world's best known brands – Gillette [PG], the world’s leading grooming brand, and EA SPORTS™, the world’s leading sports interactive entertainment brand and a Label of Electronic Arts Inc. (NASDAQ: ERTS), on Wednesday to announce a global partnership that will create a variety of co-promotional marketing opportunities focused on similar male consumers. This will include joint online marketing efforts in more than 20 markets in North America, Latin America, Western Europe and Asia that will leverage the Xbox 360® LIVE and EA SPORTS in-game environments. Joining Tiger Woods for the announcement in New York City were Peter Clay, Vice President, Gillette Grooming, and Peter Moore, President, EA SPORTS."

Member Comments
# 1 Moses Shuttlesworth @ 08/31/08 09:31 AM
 
# 2 t216 @ 09/07/08 08:44 PM
Smart marketing..
 

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