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Shacknews has the report.
"EA Sports is planning to launch five new franchises within the next three years, president Peter Moore announced in an analyst presentation today.

Of the five, one will launch within the coming 2009 fiscal year, which runs from April 1, 2008 to March 31, 2009. This title was described by Moore as a "casual IP" and listed alongside the cartoony boxing title FaceBreaker and recess-oriented Playground.

The other four are said to be among the sport label's "core IP" and will arrive by the end of 2011 fiscal year, which concludes on March 31, 2011."

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