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GameTap and GameTrailers have posted interviews with Peter Moore.
GameTap: "Can we go back to the brand...EA Sports is sometimes described as being too much of a regionalized brand. But you do talk quite a bit about Asia, and you talk about the success you had in Korea with FIFA. How do you break those regional walls down?"
Peter Moore: "My biggest concern is that it's a phenomenally powerful brand in North America, but it is very North America-centric. It's red, white and blue. It's "in the game" [utters in deep, American-accented baritone]. It's an American voice. It is for better or worse seen as a United States brand that exports its products to Europe or to Asia or to South America."



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