News Post


EA brings the spirit of true competition to a college campus near you

REDWOOD CITY, Calif. – September 19, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) today announced the start of the EA SPORTS™ NCAA® Football Challenge presented by Coke Zero. This ultimate college tournament featuring NCAA® Football 08 kicks off this Thursday, September 20th at USC and will hit major college campuses around the country in the next few months.

The EA SPORTS NCAA Football Challenge will offer college football fans the chance to compete with the very best players from around the country, to battle for bragging rights and prizes. EA will visit 12 college campuses including Ohio State, University of Tennessee and Virginia Tech for two days of raw competition.

“The excitement and emotion of NCAA Football is what we’re trying to capture when we bring this Challenge to local college campuses,” said Brian Movalson, EA SPORTS Marketing Director. “Additionally, we’re creating the opportunity for gamers across the country to compete and find out who’s the best at NCAA Football 08, and win a fantastic trip to the Granddaddy of All Bowl Games®, the Rose Bowl in Pasadena.”

The college campus tournaments will determine who qualifies for the finals at the Rose Bowl for a chance to win the $10,000 Grand Prize. The first day will be Campus Tournaments where competition will only be open to students. Game day events will be open to students and fans, and will include several different competitions including:

· Series of three mini competitions throughout the day

· Longest Field Goal competition

· Option Dash (two minute drill) competition

· Mini eight-man tournament competition

“EA has brought excitement and entertainment to the world of sports for years and we’re thrilled to have our site be the host for the EA SPORTS NCAA Football Challenge presented by Coke Zero,” said Mitch Dorger, Chief Executive Officer of the Pasadena Tournament of Roses®. “EA SPORTS has been a great licensee of ours and we’re excited to extend our relationship in a new way.”

The 2007 EA SPORTS NCAA Football Challenge presented by Coke Zero will test the skills of thousands of gamers on NCAA Football 08, on the Xbox 360™ console. To qualify for the 2007 EA SPORTS NCAA Football Challenge, players can pre-register online at www.ncaafootballchallenge.com, the official EA SPORTS NCAA Football Challenge website, or via onsite registration one hour before event start time. The Campus Tournament contestant positions will be determined on a first-come, first-serve basis. Registration will be limited to active students at each participating school. Game Day events will be held on a separate day, and open to the general public on a first come first serve basis.

Consistent with all other challenges in the EA SPORTS Challenge Series, the EA SPORTS NCAA Football Challenge also will have an online component where competitors play against other online players. Winners from the registered online Tournament will then compete against winners of the regional Tournaments for a trip to the Rose Bowl finals and a chance to compete along with the ‘College Campus’ Tournament winners for the $10,000 Grand Prize. Please visit www.ncaafootballchallenge.com for details to enter and to view the published Tournament dates, schedules and Official Rules for all three sets of tournament - NCAA Challenge Online; NCAA Challenge Regional Tournaments and NCAA Challenge Gameday Events.



EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

EA SPORTS is the center of the interactive sports experience through: Authenticity, Innovation, Competition, Lifestyle elements. Its immersion in the sports world extends beyond games into a rich sponsorship portfolio of activities and involvement: including the EA SPORTS All-American program, the EA SPORTS Maui Invitational, NBA Europe Live presented by EA SPORTS and more—that has helped establish the company as a leading force in the world of today’s athletes.

EA SPORTS videogames are developed and produced for videogame systems, personal computers, cellular handsets and the Internet. For more information about EA SPORTS, including newsletters, podcasts, and fantasy football action please visit www.easports.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com.

Member Comments
# 1 The GIGGAS @ 09/19/07 04:22 PM
I wonder if this will come to Radford!

# 2 jmood88 @ 09/19/07 07:46 PM
Hey it's coming to OSU, I'm gonna register.

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