08:54 AM - September 7, 2007 by Steve_OS
GamesIndustry has the scoop.
"The power of videogames to propel new artists to potential stardom via huge audiences has now outstripped other media, such as radio, among the youth markets of today.
This is according to Steve Schnur, worldwide executive for music and music marketing at EA, who's seen bands such as Franz Ferdinand first exposed to a US audience in videogames, and Avril Lavigne first heard in Europe in the same way.
As a result of the power of EA's big franchises, such as Need for Speed, tracks which are heard on average twice per hour of gameplay can rack up over one billion listens in the course of the title's lifetime globally, based on total number of hours played."