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IGN has the scoop.
"Despite only just starting in his new role as president of EA Sports, Peter Moore has hit the ground running, saying that the publishing giant is going up against global brands Nike and ESPN, as well as more traditional sports-based videogame rivals.

In an interview with the New York Times, Moore outlined some pretty amibitious proposals for the future of EA Sports. "There is a great opportunity to take EA Sports and turn it into a general sports brand that can compete not only with Take-Two and Konami and the other usual suspects in the video game world [but also to] compete with the likes of Nike and ESPN to win the hearts and minds of a very desirable demographic group, which is the 14-to-34-year-old male worldwide," he boomed."

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