09:06 AM - August 6, 2007 by Steve_OS
Joystiq has the scoop.
"EA may be concerned about 2K Sport's All-Pro Football 2K8 and its effect on their very expensive, but very lucrative (and sometimes broken) Madden franchise -- but the concern looks to be a two way street. During the Take-Two conference call where everyone was focusing on GTA IV drama, Take-Two CEO Ben Feder said about All-Pro Football 2K8 sales, "We're not terribly pleased and not disappointed. We're watching closely and are going to react proactively when Madden comes out. We know we're in a competition with them." Whether Feder means stronger marketing or a price drop is a toss-up."