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Today publisher 2K Sports proudly announces the "Football Resurrected" campaign, a multi-platform marketing campaign in support of All-Pro Football 2K8, available on July 17 for the Xbox 360 and PS3. The campaign, which spans the online, print and broadcast mediums, is designed to attract fans of video games, hip-hop and football with engaging content that celebrates 2K Sports' return to the virtual football arena with All-Pro Football 2K8.

Kicking off the "Football Resurrected" campaign is an innovative episodic online video series featuring past and present hip-hop luminaries who sound off about different aspects of All-Pro Football 2K8. The six, two-minute episodes were shot by legendary music video director, Maz Makhani, and feature artists such as Rakim, Chali 2Na from Jurassic 5, Pep Love & Casual of Hieroglyphics, M-1 from Dead Prez, and Aceyalone.

The first two episodes, "Rice Returns" and "Give Me Real Football" can be viewed now at www.footballresurrected.com.

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