12:17 PM - June 24, 2007 by hdaniel1
Joystiq has the scoop.
"Sony recently announced that one of NASCAR's most popular drivers, Dale Earnhardt, Jr., has signed a personal endorsement contract with the company. According to the vice president of marketing and brand development for Earnhardt's JR Motorsports, Sony was an easy choice, as the driver loves racing games, high-tech gadgets, and computers. "We're evolving with him ... as he matures, we have to grow his brand with companies that are authentic to who he is."."