News Post

Simulating Real Football Scenarios to Revolutionize Athletic Training

ORLANDO, Fla. – May 1, 2007 –– XOS Technologies (XOS), a leader in sports digital media and technology, today announced it has licensed Electronic Arts’ core technology of its popular EA SPORTS™ football video game franchises to develop a training simulator for collegiate and professional football teams. Terms of the license agreement were not disclosed.

The XOS PlayAction Simulator Powered by EA SPORTS is a series of new products that builds upon EA’s TDT Engine used to drive EA’s top-selling Madden NFL 07 and NCAA® Football 07 video games by adding functionality (including customizable playbooks, diagrams and testing sequences) to better prepare athletes for specific opponents. Additionally, the software includes built-in teaching and reporting tools so coaches can analyze and track the tactical-skill development of their athletes.

Instead of simply playing a video game for enjoyment, an athlete can play a game to test and train for upcoming on-field action. For example, a quarterback using the new tool can practice reading a defense, picking up blitzes and making quick decisions on where to throw the ball; all based on the tendencies of the team he is going to play the upcoming weekend.

“The simulator is built on our TDT Engine, which utilizes the same technologies and game play found in our popular Madden NFL game franchise,” said Steven Chiang, General Manager, EA Tiburon. “Today’s athletes will be able to sit down and start benefiting immediately, by learning interactively in a familiar interactive environment. At EA, we’re excited to work with coaches and athletes to find new ways to leverage our technology while incorporating even more realism into our titles.”

The new XOS series of products, all powered by EA SPORTS TDT Engine includes:
  • XOS PlayAction Publisher – Enables coaches to create 3-D playbooks, game-plan diagrams and testing protocols
  • XOS PlayAction Simulator PC – Enables athletes to run practice plays via laptop in a video-game simulated environment
  • XOS PlayAction Simulator VR – Integrates with the XOS SportMotion studio (a 3-D motion-capture lab) to provide athletes with a physically immersive, virtual reality experience.
The most advanced product of the series, The XOS PlayAction Simulator VR Powered by EA SPORTS, uses motion tracking capabilities and the latest head-mounted display (HMD) technology to empower athletes to literally look around, run and throw in a virtual environment. More specifically, athletes can now practice using their teams’ customized plays against realistic scout defenses in a three-dimensional, video-game-simulated environment.

“The PlayAction family of products addresses team demands to uniquely and effectively teach new plays and game plans,” said Bob Simmons, XOS Coaching Solutions President. “As the current provider of coaching-analysis and game-planning solutions to more than 200 NFL and NCAA football teams, XOS thoroughly understands how teams prepare weekly for an upcoming opponent.”

Simmons also said that XOS teamed up with EA because of EA’s position as the global leader in sports video games animation technology.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, MVP Baseball™, NCAA Football, Tiger Woods PGA TOUR® and NASCAR® racing.

About Electronic Arts Inc.:
Electronic Arts Inc. (NASDAQ:ERTS) (EA), headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com.

About XOS Technologies, Inc.:
In its mission to offer comprehensive, cutting-edge technology solutions geared to help professional and collegiate sports teams, conferences, leagues and athletic administrators win on and off the field, XOS Technologies specializes in Coaching Solutions, Facilities Design & Integration, XOS Network Interactive Fan Services and XOS Total Ticketing & Donor Management – which help teams and leagues integrate video, data and fan management technologies to assure maximum return on each investment. XOS products can be found at practice facilities, arenas and on the road across the country. XOS serves more than 480 clients representing more than 900 teams in the NFL, AFL, CFL, NBA, WNBA, NHL, MLB, MLS, NAIA, NCAA and in NASCAR. For additional information, visit http://www.xostech.com.

Member Comments
# 1 jmood88 @ 05/01/07 03:50 PM
Soon you'll start seeing quarterbacks back up 15 yards before attempting a pass and offensive linemen who stand in place and wait for defenders to be sucked into their bodies.

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