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EAS SSX BLUR CARVES ITS WAY TO RETAILERS TODAY

Intuitive On-the-Ground and In-the-Air Controls define the 5th Iteration of Beloved Franchise

REDWOOD CITY, Calif. February 27, 2007 Experience the soul of SSX remixed, re-energized and fully realized. Electronic Arts Inc. (NASDAQ: ERTS) announced that SSX Blur, developed exclusively for Nintendo Wii, ships to North American retailers today, and on March 9 in Europe under the EA SPORTS BIG brand. The game fully maximizes the intuitive capabilities of Nintendos next generation console while staying true to the fast action-packed gameplay that you have come to expect from the franchise. Developed by EA Montreal, SSX Blur is huge air, insane speeds and monster tricks delivered in a fresh, innovative, Wii-a-fied package.

Experience the familiar as well as the unexpected. Youre still ripping down the slopes, but this time youre carving and catching air with the revolutionary new on-the-ground and in-the-air control system. SSX Blur delivers the essence of the critically acclaimed franchise but takes it to the next level with the capabilities of the Wii. Use the Nunchuk to tear down the mountain and use the Wii Remote to paint a virtually unlimited array of aerial maneuvers. Every second of your SSX Blur experience will be maxed out with motion.

Your favorite characters return to the mountain to tackle 12 freshly laid tracks on three distinctly themed peaks. Feel the tunes intensify as you pick up speed and stick your tricks, with dynamic music mirroring your gameplay experience. Keep grooving, bombing and boosting to fill your groove meter and youre set to let your Uber Tricks loose on the mountain. SSX Blur is on-the-ground and in-the-air excitement from top to bottom.

SSX Blur is available for the Nintendo Wii and has an MSRP of $49.99. The game has been rated E (Everyone) by the ESRB and 3+ by PEGI. For more information, log onto www.ssxblur.com.

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