05:10 PM - February 9, 2007 by Steve_OS
Reality Competition Featuring EA’s NBA LIVE 07 to be Televised February 11
ESPN Original Entertainment will present NBA LIVE: BRING IT HOME, a six-episode reality competition series that will feature the eight best players of NBA LIVE 07, the popular video game from Electronic Arts, competing for a cash prize and the right to be considered the game’s best player. The series will be hosted by ESPN.com columnist Scoop Jackson, with appearances by NBA players Vince Carter, Carmelo Anthony, Baron Davis, Antawn Jamison, Dwyane Wade, as well as Dallas Mavericks owner Mark Cuban. NBA LIVE: BRING IT HOME is produced in conjunction with Roadside Entertainment and will debut Sunday, Feb. 11 at 7 p.m. ET on ESPN and ESPN HD.
During this one-of-a-kind reality competition, each gamer will compete to advance through the tournament by using home court advantage – the right to play on their own turf, flanked by family and friends. Once on their own home turf, the elimination games begin. After these 2nd rounds, the winners face an even bigger challenge. Each second-round winner must take on the role of NBA LIVE coach to an actual NBA player. Their athletes’ success or failure against another athlete determines home court advantage for the semi-final rounds. When it’s down to two players, they will compete on the ultimate home court – that of the 2006 NBA Champion Miami Heat, the American Airlines Arena in Miami. The winner will take home $100,000.
“Basketball fans everywhere love NBA LIVE, and we believe offering a competition of the game’s best players will be just as exciting to those playing at home,” said Ron Semiao, senior vice president, ESPN Original Entertainment. “Our presentation of Madden Nation was a huge success, and we look forward to continuing our work with EA to bring fans the most comprehensive gaming experience around.”
In addition to the series, EA Sports’ LIVE 07 offers ESPN Motion and streaming ESPN radio podcasts delivered right to the console in-game through a new ESPN integration package available on the Xbox 360™. Fans connected online can watch NBA game highlights, segments from Pardon the Interruption or Around the Horn, interviews and analysis from SportsCenter, and more. Fans can also download and listen to ESPN Radio podcasts as they play NBA LIVE 07, including segments from Dan Patrick, Mike & Mike, Stephen A. Smith and others. All this is in addition to live ESPN Radio SportsCenter updates every 20 minutes, the ESPN Ticker and ESPNEWS.