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Gamers to Compete for Trip to NBA All-Star in Las Vegas and $50,000 First Prize

REDWOOD CITY, Calif. – November 29, 2006 – The first annual EA SPORTS™ NBA LIVE Challenge Presented by T-Mobile, is set to tip-off the online portion of the gaming tournament using EA’s popular NBA LIVE 07, with gamers competing for a trip to NBA All-Star in Las Vegas and a $50,000 first prize.

The competition, which features Best Buy as a participating sponsor, pits gamers head-to-head online playing NBA LIVE 07 on the Xbox® video game system from Microsoft. The online portion of the tournament is in the form of Ladder Play and the competition will run from Nov. 30 to Dec. 28. The top 128 ranked players from the ladder will be placed in an EA SPORTS NBA LIVE Challenge Online Tournament Bracket to compete for two qualifying spots Jan. 8-31.

The two winners from the online portion of the tournament will be flown to Las Vegas in February for NBA All-Star Week where they will compete in the NBA Live Challenge Finals on Thursday, February 15 at the Palms Hotel for the chance to win the $50,000 first prize.

For more information and online tournament registration please visit www.nbalivechallenge.com. Gamers can also register to compete in either of the two remaining tournaments to be held at the Target Center, Minneapolis, MN (12/1) and at

Great Lakes Crossing, Auburn Hills, MI (12/3).

EA SPORTS NBA LIVE Challenge Fast Facts:

Tournaments will be played on NBA LIVE 07 on Xbox
Online Tournament competition runs from Nov. 30 to Dec. 28
Top 128 competitors from Online Tournament will compete Jan. 8-31 for two qualifying spots at NBA LIVE Challenge in Las Vegas during All-Star Week
Each remaining tournament stop is open to 128 competitors
Interested competitors can register either online (www.nbalivechallenge.com) or walkup at any of the three remaining tournament venues

EA SPORTS NBA LIVE Challenge Dates

December 1, 2006 - Target Center, Minneapolis, MN

December 3, 2006 - Great Lakes Crossing, Auburn Hills, MI

NBA LIVE 07 plays as good as it looks with the next generation of basketball gameplay called EA SPORTS™ Total Freestyle Control. This year you have the ability to switch your Freestyle Superstars on-the-fly and there are multiple levels of ability for each player in every freestyle category for true-to-life player differentiation and authenticity. Additionally, with a new, more intuitive AI system, advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, NBA LIVE 07 will continue to deliver its award-winning gameplay experience to fans worldwide.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com.

Member Comments
# 1 WTF @ 11/29/06 09:47 PM
Quote:
Top 128 competitors from Online Tournament will compete Jan. 8-31 for two qualifying spots at NBA LIVE Challenge in Las Vegas during All-Star Week
Are there even that many people who have the game anymore?
 
# 2 JohnDoe8865 @ 11/29/06 11:31 PM
The only "challenge" involving NBA LIVE is playing the damn thing!
 
# 3 Behindshadows @ 11/30/06 04:34 AM
 

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