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BUS, TRAIN OR PLANE, SPORTS FANS ARE ALWAYS COURTSIDE WITH EAS NBA LIVE 07 FOR MOBILE PHONES

LOS ANGELES, Calif., November 15, 2006 Electronic Arts Inc. (NASDAQ: ERTS) today announced the availability of NBA LIVE 07 for mobile, allowing basketball fans to shoot and score on the go. In its 13th year, EAs NBA LIVE franchise has been a slam dunk with fans and is one of the top selling basketball franchises. NBA LIVE 07 for mobile will feature all 30 NBA teams, over 400 real NBA players, five on five action and textured courts and logos. NBA LIVE 07 is available now on major wireless carriers throughout North America.

EA Mobile is thrilled to work with the NBA to bring NBA LIVE 07 to the mobile handsets of basketball fans across the country, said Travis Boatman, vice president of worldwide mobile studios for EA Mobile. With hallmark sports franchises like NBA LIVE, EA Mobile ensures no sports fanatic is ever far from the action.

Legendary sportscaster Marv Albert offers courtside calls in layered audio, providing expert insight and play-by-play commentary. Basketball fans can tip off against rival teams in season mode where hundreds of animations bring to life every court movement, and deliver realistic player movements for shooting, rebounding, and spectacular dunks. Innovative features, designed specifically for mobile gameplay, allow gamers to zoom in on the action, slowing down the action to enable precision passing on the mobile screen. Advanced graphics, sound effects and device vibrations add to the games realism.

For detailed information on NBA LIVE 07 availability, visit www.eamobile.com.

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