06:54 PM - October 12, 2006 by Steve_OS
30 Minute Special on MTV2 to Take Fans Behind the Scenes of Hottest Basketball Video Game at 2 PM ET / PT on Sunday, October 15th
On Sunday, October 15th at 2 PM ET / PT, MTV2 and Electronic Arts team up for In The Paint: NBA Live 07. This 30-minute special will give fans an inside look at the hottest basketball video game on the planet with unprecedented access to the world's largest motion capture studio as EA shows viewers how this legendary franchise is created from beginning to end! Check out the hottest footage from NBA Live 07 set to the Talib Kweli’s latest track, "Listen," watch as NBA superstar Dwyane Wade and MTV2 host, EBRO, get put into the game, and finally, commentary from All-Star cover-man Tracy McGrady as well as some NBA superstars revealing why NBA Live 07 is the must have basketball game for any true fan.
For more information, please visit www.mtv2.com.
Now reaching over 63 million homes, MTV2 reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming.