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NEW YORK, NY – October 3, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that the top-rated title for four-straight years*, NHL® 2K7 for the PlayStation®2 computer entertainment system, is now available in stores across North America for $19.99.

Players are immersed into all of the action and excitement of professional hockey with NHL 2K7 as it delivers several new innovative and compelling features. NHL 2K7 redefines how virtual hockey is played with revolutionary, new camera angles, while dramatic visuals and smooth animations add to the overall look and feel of the game. The acclaimed ProControl™ makes a triumphant return as it gives players even more defensive tools to utilize on the ice with the all-new Pressure Control™. With seamless, unmatched online play and the most comprehensive online feature set anywhere including complete online stat tracking, buddy list management, and online leagues, 2K Sports continues to lead the online gaming revolution.

“The NHL season has now officially started for PlayStation 2 consumers,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NHL 2K7 truly provides gamers with the most authentic, enthralling hockey video game experience to date with the introduction of unique camera angles, fluid skating animations, striking visuals, enhanced ProControl, and unparalleled online gameplay.”

Featuring 2006 Hart Memorial Trophy recipient and San Jose Sharks center Joe Thornton on the cover, NHL 2K7 for the PlayStation®2 computer entertainment system is now available for $19.99. NHL 2K7 is also available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99 and the Xbox® video game and entertainment system from Microsoft for $19.99. NHL 2K7 for the PLAYSTATION®3 computer entertainment system will be coming this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

“PlayStation”, "PLAYSTATION", and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

NHL is a registered trademark and the NHL Shield is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2006. All Rights Reserved. NHL 2K7 is an Officially Licensed Product of the NHL. © NHLPA. NHL 2K7 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

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