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Top EA Titles Drive Gameplay Innovation and Set a New Standard for Interactive Fun

REDWOOD CITY, Calif. – September 28, 2006 – Electronic Arts (NASDAQ: ERTS) today announced that Madden NFL 07, the EA SPORTS™ best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, and Need for Speed™ Carbon, the latest iteration in the world’s most popular street racing franchise will be available with the Wii launch on November 19, 2006.

“Both Madden NFL 07 and Need For Speed Carbon were able to really bring out the innovation in the new FreeMotion Controller on the Wii and will attract a whole new sector of gamers,” said John Schappert, Senior Vice President and General Manager, EA Canada. “We are honored to be a part of the launch of this new exciting platform and are inspired by the new creative ideas it will let us explore."

With the launch on the Wii, Madden NFL 07 takes advantage of the revolutionary controller design and all-new Madden FreeMotion™ controls to create a new controller-focused experience, bringing Madden’s gameplay depth alive in a whole new and immersive way. Key Wii-only features for Madden NFL 07 include exclusive multiplayer mini games designed to support four player gameplay, new multiplayer enhancements including a multiplayer sprint, new play calling system designed for basic football fan knowledge, and Madden in-game tutorials that teach the users how to use new FreeMotion™ controls and allow users to practice within the game. Madden NFL 07 on Wii will also include the popular key features lead blocking control, NFL Superstar: Hall of Fame mode as well as all-new Highlight moves that allows you to run like the NFL players run.

In its 17th year and with more than 53 million copies sold life to date, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Madden NFL 07 for Wii is being developed by EA Canada and is not yet rated by the ESRB. For more information check out www.madden07.com.

The battle starts on the streets of Palmont city, but is won in the canyons as Need for Speed™ Carbon immerses you in the world’s most dangerous and adrenaline-filled forms of street racing. Need for Speed™ Carbon and the Wii introduce the world to a whole new way to play Need for Speed. Offering the classic Need for Speed controls and immersive gameplay experience, with the addition of the Wii's unique Remote style controller scheme takes Need for Speed™ Carbon gameplay to levels previously not possible. A simple yet intuitive control scheme using the Wii Remote and Nunchuk, the player will instantly recognize and feel the physics differences between the 50 plus Muscle, Exotic, and Tuner cars, as they use their crew to win Canyon races, customize their cars using Autosculpt™, and battle to take control of the streets of Palmont.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Need for Speed, Autosculpt, and FreeMotion are trademarks or registered trademarks of Electronic Arts Inc. in the U. S. and/or other countries. The mark “John Madden” and the name of John Madden are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. NFL Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. www.nflplayers.com. Nintendo Wii, is a trademark of Nintendo. All other trademarks are the property of their respective owners.

About Wii

Nintendo’s next system, Wii, will feature a controller designed to be used with either one hand or two -- a first in the video game industry. When picked up and pointed at the screen, the controller gives a lightning-quick element of interaction, sensing motion, depth, positioning and targeting dictated by movement of the controller itself.

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