10:37 PM - September 26, 2006 by Steve_OS
PERFORMANCE DESIGNED PRODUCTS JOINS FORCES WITH HASBRO TO CREATE INNOVATIVE VIDEO GAME PERIPHERALS
Los Angeles, Calif., September 26th, 2006 – Performance Designed Products, manufacturer of Pelican brand accessories, today announced it will be working with the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS), to develop a new line of video game accessories based on the well-known Hasbro brand NERF.
Debuting this fall at retailers nationwide, the NERF Wireless Controller from Pelican will be made from soft, durable foam on the outside, and feature Pelican’s innovative Smart Play™ technology on the inside. The controllers are tough enough to withstand squeezing, throwing, twisting and spiking and feel like no other controller on the market. The NERF Wireless line will be launching initially with the controller for PlayStation 2 at an approximate retail price of $29.99, with other platforms to follow.
“Collaborating with a company the caliber of Hasbro will allow us to merge the well-respected technologies featured in our Pelican accessories line with a well-known brand,” said Chris Richards, CEO of Performance Designed Products. “We are looking forward to continue working together to create some innovative video game peripherals.”
“This is an incredible opportunity to take Hasbro brands into the thriving video game console accessories space,” said Jeff Burdeen, vice president of Digital Media for the Hasbro Properties Group. “The NERF brand embodies fast-paced innovation and extreme fun that fits perfectly within today’s changing gaming lifestyle.”
Performance Designed Products (PDP) headquartered in Los Angeles, CA, is a creative force that designs, develops and manufactures video game systems, accessories and audio peripherals for the consumer electronics channel. PDP is the parent company to four exciting brands: Pelican, the premier 3rd party video game accessory company in North America; Score, an innovative offering of video game cases and bags; Headbanger Audio, a high-end line of performance audio and video products; and VG Pocket, showcasing a line of entry and mid level Portable Gaming Systems. Performance Designed Products is committed to providing consumers with quality innovative products to enhance their entertainment experience and lifestyle.
About the Hasbro Properties Group
The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.