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SEGA LAUNCHES NHL™: EASTSIDE HOCKEY MANAGER™ 2007
Hockey's Most Immersive Management Game Arrives for the New Season

LONDON & SAN FRANCISCO (September 25, 2006) -- SEGA® of America Inc. and SEGA® Europe Ltd. Announced today the launch of NHL™: Eastside Hockey Manager™ 2007 for the PC and Mac. Developed by Sports Interactive, creators of the revered Football Manager™ series, NHL: Eastside Hockey Manager 2007 is now available at www.eastsidehockeymanager.net

At the start of the new NHL™ season, players will be able to take on the challenge of being the General Manager of their favorite franchise. From taking advantage of new tactical options and preparing players for the rink, right through to building a dynasty for the future, NHL: Eastside Hockey Manager 2007 allows hockey fans to experience the highs and lows of hockey management whether it be at the international level or within any of the 20 global leagues including the NHL™, AHL™, DEL™ and Swedish leagues. Players will need to use their tactical mastery to influence results while participating in drafts, scouting players, signing promising youngsters, negotiating trades and dealing with the media in an attempt to get the edge over opposition and carry their team to victory.

Sports Interactive has created an improved look and feel for NHL: Eastside Hockey Manager 2007, with a new interface to make navigation far simpler. Additionally, the database has been vastly expanded since last year and now boasts an incredible 45,000 players and staff, with a shot stopping total of 3,000 teams from around the globe.

NHL: Eastside Hockey Manager 2007 is Rated "E" for "Everyone" by the Entertainment Software Review Board and is now available across Europe and North America at www.eastsidehockeymanager.net for an MSRP of $34.99. NHL: Eastside Hockey Manager 2007 is officially licensed by the National Hockey League and the National Hockey League Players' Association.

For more information on this game and other SEGA titles please visit SEGA press website at http://segapr.segaamerica.com/

About SEGA® of America
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com.

About SEGA® Europe
SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com.

About Sports Interactive
Sports Interactive (SI), is the world's leading developer of sports management simulations for home computers. SI's pillar titles cover a range of sports, including football (the Football Manager series), ice hockey (the NHL: Eastside Hockey Manager series) and baseball (Out of the Park Baseball). Founded in 1994 and based in Islington, North London, SI has a full-time staff of 36 and employs the services of more than 1,500 part-time researchers across the globe. The company's games have enjoyed an unparalleled history of commercial and critical success, with six of its creations among the UK's Top 20 best-selling PC games of all time. Further information on the company and its games is available from the SI website, www.sigames.com.

© NHLPA. NHL™ Eastside Hockey Manager™ is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Sega® Europe Ltd.

NHL, the NHL Shield and Stanley Cup are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

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