News Post

Signature Style Player Animations, Enhanced Arena Atmosphere and More

NEW YORK, NY - September 14, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NBA 2K7. NBA 2K7, the highest rated NBA simulation video game series*, delivers a new benchmark in high-level visual player details with Signature Style player animations. NBA 2K7 also enhances the overall NBA atmosphere with hyper-detailed arenas, enhanced arena lighting, and numerous new camera angles to truly deliver the next generation of basketball video games.

Signature Style elevates next generation animation and adds new level of gameplay strategies as gamers adjust to the different shooting styles of each NBA player. Whether it's Shaquille O'Neal's two-handed drop step dunk, Steve Nash's dribble, Gilbert Arenas' wrap around the waist free throw routine, Richard Hamilton adjusting his face mask, Allen Iverson's crossover move, or Shawn Marion's fadeaway jumpshot, Signature Style comprises over 300 unique animations in shooting, dribbling, and dunking in NBA 2K7.

"Gamers will appreciate the attention to detail to all NBA players in NBA 2K7," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "Utilizing the power of next generation systems, 2K Sports is taking the first steps in bringing the details that sports fans have been looking for in their sports video games. In NBA 2K7, NBA players are recognizable by sight, and through Signature Style, gamers will be able to distinguish NBA players by their movement, positioning, shooting animations, and behavior. 2K Sports is setting the standard with NBA 2K7."

The level of detail has also been dramatically enhanced around the players, as NBA 2K7 features hyper-detail to every NBA arena. New lighting effects have been authentically replicated to give each court its own look and character. New crowd reactions and animations deliver more life to each of the games, as well as new arena specific elements of mascot animations, dance team performances, and much more. Lastly, users can experience the game with over 30 new camera angles ranging from the birds-eye view from the upper-level seats, to the eye level view from the coach's cam. All of these cameras are further customizable to any gamer preference, giving gamers hundreds of new ways to watch the best NBA simulation video game for the next generation.

NBA 2K7 will be available for the Xbox 360(tm) and Xbox(r) video game and entertainment systems from Microsoft and PlayStation(r)2 computer entertainment system in September 2006, and will be available in holiday 2006 for the PlayStation(r)3 computer entertainment system**. More standard-setting features will be detailed in the near future.

Member Comments
# 1 Behindshadows @ 09/13/06 02:24 PM
Every arena, fully detailed...I can't wait....dances and specific routines with each teams mascot and dancers. Thats going to be impressive to see...
# 2 bergie56 @ 09/13/06 03:11 PM
Originally Posted by Behindshadows2
Every arena, fully detailed...I can't wait....dances and specific routines with each teams mascot and dancers. Thats going to be impressive to see...
While the arena thing is really cool, I could see posters here calling the dancing and mascot fluff if another company did this. I will probably watch that once and then skip it each time after.
# 3 newgen1 @ 09/13/06 05:03 PM
It all adds to the realism of the game. The Mascots and Cheerleaders are part of the NBA so they should be included in 2K7 as well. I don't see it as fluff at all as long as the game play is tight. If its in the game…… its in the game!!
# 4 VanillaGorilla @ 09/13/06 11:21 PM
I don't go for this "every arena modeled 100% true" marketing BS. I got excited for it when it was done in Madden for 360 last year, but after the first couple times, it got old, fast. And of course there is that double standard, that this new stuff will be hailed as innovative by 2K lovers, but if EA did it, it would be roasted. Kinda reminds me of NFL2K5 fans complaining about Madden Cards or setting hot dog prices, while in their game, they can get phonecalls from David Arquette and collect team specific bean bag chairs and shag carpeting.

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