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Take Your Fight to the Streets and Experience the
Ultimate Hip Hop Fighting Game for the PSP

Redwood City, Calif., August 31, 2006 - Electronic Arts (NASDAQ: ERTS), in partnership with Def Jam Enterprises, is proud to announce Def Jam(r) Fight For NY(tm): The Takeover is in stores now across North America. With a whole new story mode, new moves, new venues, and head to head wireless gameplay, Def Jam Fight For NY: The Takeover is this year's must-have title for the PSP(r) (PlayStation(r)Portable) System.

Create a fighter from the ground up, choosing from thousands of unlockable licensed gear to personalize your hip hop character. Master over 180 new moves and five different fighting styles to rise through the ranks and gain respect amongst your crew to ultimately rule the streets of New York City.

Take on friends head to head in wireless Battle Mode or 1-vs-1 Death Match. There are over 24 interactive venues to choose from with everything from destructible objects to rowdy spectators that get involved in the action.

The first officially licensed hip hop fighting videogame for the Sony PSP system, Def Jam Fight For NY: The Takeover features over 40 of the hottest names in hip hop including Ludacris, Snoop Dogg and Busta Rhymes. Developed in Vancouver, B.C., by EA Canada, Def Jam Fight For NY: The Takeover is rated "M" (Mature) by the ESRB.

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