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Best Selling Franchise from EA SPORTS Launches on Eight Consoles; Revamps Running Game and Introduces New NFL Superstar: Hall of Fame

REDWOOD CITY, Calif. – August 22, 2006 – Electronic Arts (NASDAQ: ERTS) announced that Madden NFL 07, the newest iteration of the EA SPORTS™ best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is in stores everywhere today. Madden NFL 07 continues to lead with innovation and gameplay by reinventing the running game with the all-new Lead Blocker Control and the new highlight stick so you can run like the real players run. NFL Superstar: Hall of Fame mode comes to Madden NFL 07 this year, where you can live the life of an NFL Superstar.

Madden NFL 06¸ since its launch, has sold more than 6.5 million copies*, and was the #1 selling videogame of 2005 in North America. Madden NFL Football has become a cultural phenomenon, with more than 51 million copies sold (LTD), and the launch day becoming a holiday for many avid fans.

“Madden NFL Football has become a cultural phenomenon and, with Maddenoliday, we are honoring all the Madden gamers across the country who line up at midnight and then take off the day to play Madden NFL 07,” said Todd Sitrin, VP of marketing for EA Tiburon and EA SPORTS brand. “We continue to bring innovative changes to the game every year, and now with the improvements in the running game, Madden NFL 07 is even more authentic. You will know how it feels to be actually on the field playing with the pros.”

You now control the running game like never before with Lead Blocker Control in Madden NFL 07. For the first time ever, step up as the lead blocker to create a hole, and then take control of the tailback and smash through, overpower, or slash away from would-be tacklers as you fight for every yard. Innovative rushing controls give you a game-breaking ground attack featuring all-new jukes, cutbacks, and the distinct running styles of your favorite backs.

NFL Superstar: Hall of Fame mode makes its debut in Madden NFL 07 on the Xbox 360 and is even deeper for the current generation systems. You can create and customize your own player and guide him one Sunday at a time from that position on the field for an all new way of experiencing the game. Madden NFL 07 Franchise Mode is deeper than ever before. On current generation platforms, now scout collegiate prospects with the all-new NFL Draft Scouting System and the College All-Star Game, or watch players around the NFL impact their teams with the new Franchise Player Roles feature. On Xbox 360, participate in an interactive player rehab through mini games.

For the Xbox 360 there is an all-new Mini-Camp mode where you can build up your players attributes by running him through skill-based, combine-type mini-games. In the off-season use Mini-Camp to condition players or rehab injuries to get back on the field faster. Track your career accomplishments in Franchise Mode to earn Madden Gamer Points, then risk your points against the computer or live opponents in the same room.

In its second installment on the PlayStation® Portable system, Madden NFL 07 brings you a new exclusive mini-games -- return kicks, avoid tackles, and players can aim for the high score in “End 2 End.” And for the first time you can transfer an entire season in Franchise mode from your PlayStation®2 to your PSP system.

September 1 in Denver, CO is the kick off to the highly-anticipated 5th annual EA SPORTS™ Madden Challenge, played exclusively this year on the Xbox® video game system from Microsoft, with a $100,000 grand prize check for the Finals winner. Void where prohibited. Eligibility Restrictions Apply. Tournament runs on published dates in each city. For additional details and Tournament Official Rules see www.maddenchallenge.com.

Entering its 17th year and with more than 51 million copies sold life to date, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Developed in Orlando, FL by EA Tiburon Madden NFL 07 will be available on August 22 on Xbox 360™ videogame and entertainment system, the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, Nintendo GameCube™, Nintendo DS™, PC (as well as www.downloader.ea.com), PSP™ (PlayStation®Portable) handheld entertainment system and Game Boy® Advance. Madden NFL 07 is rated “E” (Everyone) by the ESRB and has an MSRP of $59.99 for the Xbox 360, $49.99 for the PlayStation 2 console and Xbox, $39.99 for Nintendo GameCube, PSP, and PC, $29.99 for Nintendo DS and Game Boy Advance. In Europe, Madden NFL 07 launches on PS2, Xbox, NDS, PC, PC Downloader August 25 and on Xbox 360 and PSP September 8. For more information check out www.madden07.com.

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