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NEW YORK, NY - March 7, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that College Hoops 2K6 for Xbox 360(tm) video game and entertainment system from Microsoft is now available at retailers across North America. As the only college basketball game available for Xbox 360, College Hoops 2K6 delivers a truly authentic collegiate experience, showcasing superior next-generation graphics, unmatched gameplay, all of the fan-favorite features found in the current-gen versions and an updated and expanded roster of teams and players.

"We are pleased to bring the acclaimed College Hoops 2K6, the only next generation college basketball title, to Xbox 360 gamers," said Greg Thomas, president of Visual Concepts, a 2K Sports studio. "College Hoops 2K6 exemplifies the college basketball spirit through an engaging atmosphere, exciting gameplay and unique features that truly enhance the overall experience."

2K Sports' highly acclaimed College Hoops 2K series, now available for Xbox 360, immerses college basketball fans into all of the action with Xbox 360- exclusive features including stunning player models, detailed college arenas complete with full 3D crowds, and realistic animated sections for the band, home and visiting crowds. The college style of play is fully realized for Xbox 360 with accurate game pace and speed, and focus on players' shot distribution and defense in the post. College Hoops 2K6 also includes the entire suite of features found in the current-gen versions, such as Shot Stick, V.I.P. System(tm), Coach's Clipboard, Midnight Madness(r), Strip 'n' Rip System, and Pre-season and Selection Sunday broadcast shows hosted by Greg Gumbel and Clark Kellogg.

Through Xbox Live(r) online game service, College Hoops 2K6 provides gamers with the most realistic, interactive gaming experience with seamless head-to-head online play. The comprehensive online features also provide stat tracking, buddy list management and online leagues.

College Hoops 2K6 for Xbox 360 is rated "E" for Everyone and available in North American retail stores for $59.99. For more information, please visit www.2Ksports.com.

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