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Defense Creates Offense With All-New EA SPORTS Lockdown Stick

REDWOOD CITY, Calif. – Wednesday, October 12, 2005 – Electronic Arts (Nasdaq: ERTS) announced today that NCAA® March Madness® 06, the strategic college hoops simulation featuring the all-new EA SPORTS™ Lockdown Stick, has shipped to retailers nationwide and is now available in stores under the EA SPORTS brand.

NCAA March Madness 06, which features Duke as the top-ranked team in the country as part of the EA SPORTS Top 25 in-game ranking system, delivers the ultimate strategic basketball experience with an even deeper playbook that covers both ends of the court. Players can now dominate rivals with an authentic brand of defense and push the ball on offense with an enhanced Floor General Playcalling system that features more sets than ever before. With the all-new EA SPORTS Lockdown Stick, defense creates offense by allowing players to pressure the ball, force turnovers and harass opponents on the court.

EA Sports Top 25
1. Duke
2. Oklahoma
3. Louisville
4. Gonzaga
5. Connecticut
6. Arizona
7. Nevada
8. Michigan State
9. Memphis
10. Texas Tech
11. Villanova
12. George Washington
13. Texas
14. Washington
15. Ohio State
16. West Virginia
17. Illinois
18. Oklahoma State
19. Boston College
20. Utah
21. Kansas
22. UCLA
23. Syracuse
24. Wisconsin
25. Stanford

With former North Carolina Tar Heels star Raymond Felton on all packaging, NCAA March Madness 06 celebrates everything that makes college hoops unique, including cheerleaders, mascots, authentic fight songs, raucous fans and ESPN’s Dick Vitale and Brad Nessler calling all the action. Featuring an enhanced EA SPORTS Dynasty Mode™ and 10 new dream historical matchups in the popular College Classics mode, the Road to the Final Four® begins with NCAA March Madness 06.

Developed in Vancouver, B.C., by EA Canada, the studio which is also home to the popular NBA LIVE and NBA STREET franchises, NCAA March Madness 06 is available on the PlayStation®2 computer entertainment system and the Xbox® video game system from Microsoft and is rated “E” for Everyone by the ESRB. The game’s official website is http://www.marchmadness06.com.

EA SPORTS is the leading interactive sports software brand in the world. Its top-selling titles and franchises include Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, MVP Baseball™, NCAA® Football, NASCAR® racing and Tiger Woods PGA TOUR® golf. The EA SPORTS home page is www.easports.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com.

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