News Post


Offering the Hunting and Fishing Expedition of a Lifetime

MINNEAPOLIS, MN – September 14, 2005 – In the first combination hunting and fishing adventure ever offered, players fly, float and trek across North America and beyond in Cabela's® Outdoor Adventures™ video game, available now from Activision, Inc. (Nasdaq: ATVI). Exploring some of the world’s most exotic locations including Utah, Mexico and New Zealand, players have the opportunity to hunt for trophy big game, fish local waters and compete in marksmanship contests. Additional challenges players face, include fending off wildlife, rescuing distressed outdoorsmen and racing against time.

“Outdoor Adventures will impress even the most seasoned outdoorsman with its authenticity and realism,” said Dave Oxford, General Manager of Activision Value. “We took painstaking measures to ensure that everything from kill shots to challenging fish battles were as true to real life as possible.”

In Cabela’s Outdoor Adventures, players travel to exciting locations across the globe to challenge their hunting and fishing skills. The game features realistic big game, fish and small game behaviors, animations and graphics and a complete line of genuine Cabela’s hunting and fishing gear for a truly authentic experience.

The game is currently available for PlayStation 2 computer entertainment system, Xbox video game system from Microsoft, and Nintendo GameCube for the suggested retail price of $29.99. The game has been rated “T” for Teen by the ESRB.

About Cabela’s
Cabela’s® (www.Cabelas.com) is the nation’s largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Since its founding in 1961, Cabela’s has become one of the most well-known outdoor recreation brands in the United States and has long been recognized as the World’s Foremost Outfitter®. Cabela’s operates as an integrated multi-channel retailer, offering customers a seamless shopping experience through its catalogs, website and destination retail stores. Cabela’s also issues the Cabela’s Club® VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005

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