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PLAYERS INC PRODUCES TWO NATIONALLY SYNDICATED TV SHOWS
TO AIR THROUGHOUT AUGUST ON FOX SPORTS NET
HELMETS OFF: BEHIND THE SCENES MADDEN NFL 06
AND THE JB AWARDS

August 4, 2005 – Washington, DC – PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, has partnered with Electronic Arts through its EA SPORTS™ brand to present six monthly television specials titled Helmets Off airing on Fox Sports Net (FSN). In addition to the Helmets Off series, PLAYERS INC, with support from EA SPORTS, has also created two one-hour shows including the annual “JB Awards Television Special,” airing throughout August on FSN and the NFL Rookie Premiere, which aired throughout July on the NFL Network.

HELMETS OFF: BEHIND THE SCENES MADDEN NFL 06
Helmets Off: Behind the Scenes Madden NFL 06, is the second of six monthly PLAYERS INC television specials giving fans an inside look at life as an NFL player. The one-hour special edition of Helmets Off features NFL players participating in the making and marketing of the industry’s leading video sports game, Madden NFL 06. The show will air on FSN beginning on August 6th and will rebroadcast throughout the month on FSN regional affiliates (please see attached clearance report for show times).

The show follows NFL stars Donovan McNabb (Philadelphia Eagles), Ryan Moats (Philadelphia Eagles), Mark Clayton (Baltimore Ravens), Ben Roethlisberger (Pittsburgh Steelers), James Farrior (Pittsburgh Steelers), Matt Hasselbeck (Seattle Seahawks), Chad Johnson (Cincinnati Bengals), Carson Palmer (Cincinnati Bengals), Drew Brees (San Diego Chargers), Keenan McCardell (San Diego Chargers), Michael Strahan (New York Giants), and Byron Leftwich (Jacksonville Jaguars) as they each take part in the process of creating and promoting the latest version of Madden NFL Football. Features include a behind-the-scenes look at the leagues newest players getting video game head scans during the 2005 Reebok NFL Players Rookie Premiere, a visit to the EA’s Sports development studio in Orlando, exclusive access to the EA SPORTS/PLAYERS INC Madden NFL 06 Players Preview Party, and a VIP pass to the commercial shoot with cover boy Donovan McNabb.

THE JB AWARDS

The “JB Awards Television Special” is a one-hour television special that offers exclusive features on JB Award recipients who were honored this past April at the NFL Players Gridiron Gala, in Washington, DC, for exemplifying leadership, dedication, and commitment to team and community. The show, hosted by FOX NFL Sunday host James Brown, will air on FSN beginning on August 6th and will rebroadcast throughout the month on FSN regional affiliates (please see attached clearance report for show times).

The following players and their inspirational stories of community outreach featured in the show include: “Act of Kindness” JB Award recipients - Steelers running back Jerome Bettis, Falcons running back Warrick Dunn and Dolphins linebacker Junior Seau; “JB Award for Loyalty” award recipients - Vikings quarterback Daunte Culpepper and Saints running back Deuce McAllister; and Colts quarterback Peyton Manning who received a JB Award as well as the NFL Players Association’s most prestigious honor – the Byron “Whizzer” White Award.

PLAYERS INC PRODUCES TWO NATIONALLY SYNDICATED TV SHOWS

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the for-profit licensing and marketing subsidiary of the NFL Players Association (NFLPA). Representing more than 1,800 active and 3,000 retired NFL players, PLAYERS INC “takes the helmets off” the players and markets them as personalities as well as professional athletes. PLAYERS INC activities include retail licensing, corporate sponsorships, special events, radio and television projects, publishing and other promotional programs. PLAYERS INC schedules more than 3,500 NFL player appearances each year. For more information, please visit www.nflplayers.com.

About FSN:

FSN reaches more than 81 million homes through its network of 20 regional sports channels. FSN, based in Los Angeles, serves as the cable TV home to 62 of the 82 MLB, NHL and NBA teams based in the United States, and produces over 4,500 live events each year. In addition to home team games, FSN telecasts a wide variety of national sports events and programming, including Best Damn Sports Show Period and Beyond the Glory. For the latest up-to-the-minute sports news and opinions, visit the FOX Sports/FSN website at www.FoxSports.com.

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and a full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The mark "John Madden" and the name of John Madden are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden.

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