Aug
23
2011

Who Owns Madden’s Virtual Playbook?

They have all the secrets to make you a better Madden gamer. “SUPERIOR KNOWLEDGE OVER THE COMPETITION,” says the website. “DOMINATE ONLINE.”

It sounds like a huckster pitch from any of the numerous, unofficial, strategy sites dedicated, for the last decade, to selling tips and secrets to winning in Madden’s gladiatorial multiplayer community. But it’s not. It’s on the front of Prima Games’ Madden site. The well known strategy guide imprint of Random House might not be the first to do it. But they have a license to do it. And if there’s anything EA Sports understands, it’s the value of a Madden exclusive license.

So, to Madden’s tips and hardcore multiplayer community, there were few dots to connect when it was learned earlier this week that four unaffiliated strategy sites had gotten letters from Electronic Arts’ legal division, concerning potential copyright and trademark violations. That had to be the work of Prima complaining to EA, they surmised.

via Who Owns Madden’s Virtual Playbook?.

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