Sounds like Microsoft's new Windows 7
But yeah. I popped the game in on Tuesday and started up a dynasty. I saw the "recruiting advisor" option and was like "oh that's neat" so I tried to access it. I was not hooked up online and so it told me I would have to wait until in season recruiting to use it. When I got to the in-season recruiting and I tried to access it I was prompted with a message that told me I would have to buy it.
Some people may have been ticked off by that message, but honestly I was shocked and a little offended. I was just shocked at the audacity of EA to force you to pay for such a small feature.
I hope no one buys any of the DLC from EA. Let a company with a track record like EA get a hold of you with something like this (even if it's really small right now) they will eventually squeeze every penny out of you possible.