2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[Knickerbocker]

Oh cmon. I mean sure everyone that knew the 2k hype machine knew that the announcment would be something completely dissapointing. But don't act like this was hyped up by OS only. I'm a member of a few 2k communities and everyone was expecting the "biggest announcment in 2k history". And everyone is dissapointed.

Also acting like this is a big deal with Jay-Z "working" on the soundtrack. Jay-Z with his musical knowledge prolly chose the soundtrack in 5 minutes over the phone. Now if he made the music for the soundtrack that would be something, but choosing a few songs, that's hardly groundbreaking. Most of the people turn it off after a week or two and just listen to their I-tunes anyhow.

This would be a nice little (yes little) addition if it wasnt talked about.

[NBASLAM2001]

Quote: Originally Posted by Steve_OS

This video is also available on the OS Youtube channel, please subscribe while you're there. As mentioned yesterday, 2K Sports has officially announced Jay-Z as the as Executive Producer of NBA 2K13. 2K Sports has been promoting this "BIG" announcement for weeks. In an article, over at ESPN, Jon Robinson describes some of the details he brings to the game. 24 Song Soundtrack includes: The Hours: “All in the Jungle” Too Short: "Blow the Whistle" (Main) Eric B. and Rakim: “I Ain’t No Joke” Phoenix: “1901” Jay-Z: “Pump it Up” (Freestyle) Puff Daddy and the Family: “Victory” (feat. Notorious B.I.G. & Busta Rhymes) Daft Punk: “Around the World" (Radio Edit) Santigold: “Shove It” (feat. Spank Rock) Kanye West: “Amazing” Jay-Z: “Run This Town” The Dirty Projectors: “Stillness in the Move” Nas: “The World is Yours” Coldplay: “Viva La Vida” Roy Ayers: “We Live in Brooklyn, Baby” Justice: “Stress” Jay-Z: “The Bounce” Kanye West: “We Major” (feat. Nas & Really Doe) Mobb Deep: “Shook Ones, Pt. II” Meek Mill: “Ima Boss” (Instrumental) Kanye West: “Mercy” (feat. Big Sean, Pusha T, and 2 Chainz) U2: “Elevation” Jay-Z: “On to the Next One” Jay-Z: “Public Service Announcement” Jay-Z: “H.A.M.” (Instrumental) If you're interested in listening to some of the tracks, head on over to the official NBA 2K Facebook page.

[kennyacid]

THERE IS NO BIG ANNOUCEMENT ...its been confirmed already, wish people would just get over it.

As for this announcement..meh its cool, not really a fan of his but there are some nice tracks on there. Im more interested in knowing exactly what kind of input he gave for presentation.

[bigfnjoe96]

Anyone see the video for Justice-Stress? Not sure if it was mentioned already, I know videos are usually not indicative of a song, but the video to this song is..............

Spoiler

[DatGD12guage]

At first I was kind of mad but I'm a humorous person so now this shh is actually kind of funny to me lol, I mean some of you even went as far as to say "ehhhhhhh.......they might add college hoops to the game! No you get MJ announcing a jay-z soundtrack Lol........? You really cant blame them its all a sales pitch with all the announcements and I know everybody paid attention to that scheme they did trying to trend number 1 on twitter this is no different and they are masterfully advertising. I think NBA 2k13 will be great, they are showing to much confidence and being arrogant. Dam you TwoKay! Daaam, Daaam, Daaam!

[funkworthy]

This is kind of huge as the music in 2k12 is monumentally obnoxious. It's like they scoured the bottom tier of major-label manufactured pop-punk, indie hip hop, etc and added throw away tunes from Lil Jon and Eminem and topped it with a charming old song by Kurtis Blow that slowly evolves into the worst thing you've ever heard. The best thing about 2k13 will be not rushing for the mute button before "they're playing basketball..." comes on.

Huge announcement.

[STLRams]

Wow I'm shocked by some of the tracks there adding to the game. I'm a 20+yrs hip hop fan, but I totally understand if some aren't, sometimes it gets on my nerves also, but some of these songs are great and there are a couple of others songs that are nice also. These songs -
• Eric B. and Rakim: “I Ain’t No Joke”
• Nas: “The World is Yours”
• Roy Ayers: “We Live in Brooklyn, Baby”
• Mobb Deep: “Shook Ones, Pt. II”
• Kanye West: “Mercy” (feat. Big Sean, Pusha T, and 2 Chainz)
• Jay-Z: “H.A.M.” (Instru
I want to thank 2K for adding these songs, they will sound nice playing int he menus and arenas

BUT THIS ONE - Puff Daddy and the Family: “Victory” (feat. Notorious B.I.G. & Busta Rhymes)
B.I.G. was a lyrical demon on that old song, Thanks 2K!

Now 2K release some videos and game features for us.

[spankdatazz22]

Quote: Originally Posted by Knickerbocker

I'm a member of a few 2k communities and everyone was expecting the "biggest announcment in 2k history". And everyone is dissapointed.

If I remember correctly, it was a comment a single marketing guy made at the end of an interview when the cover was announced. And people on the forums latched on to it and built it up. It wasn't as if there was some concerted effort by 2K as a company to bill this as "the biggest announcement in 2K history". If they had announced Barkley/Reggie Miller/Iverson would be returning to the game that would've been a disappointment. If they announced the return of College Hoops fully integrated into NBA2K that really isn't what many would say is the biggest announcement ever in 2K history. If they announced the Dream Team it would've been a disappointment.

The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

[JSensui]

Quote: Originally Posted by spankdatazz22

The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

So you agree that it's a mixture of 2k's knack for hyperbole, and people not learning from previous years of 2k's prerelease antics?

[alecast]

So, the announcement is Jay-Z and that is supposed to be the biggest announcement in 2k history?
I`m going back to sleep. Enough crap for today.