Madden 10 Shows Strength in September

dfos81 · 10-26-2009, 08:47 PM

by pastapadre
Posted October 19th, 2009 at 4:25 pm

The official NPD sales numbers for September were released today providing an opportunity to look for results from the two hockey titles as well as how Madden 10 has been performing and its long-term outlook. NCAA Football 10 saw a more pronounced loss of sales its first month and followed that up by a heavier than usual drop in the second month. After faring relatively well with its first month’s take how did Madden do in September?

As discussed in the August sales article Madden 10 saw a drop of 3% from last year which was marginal considering the circumstances. With the price drops for the 360 and PS3 there would be potential for the sales to be stronger than usual in the coming months. The first opportunity to gauge that presented itself in September.
The sales last September for Madden 09 were 224,000 for the 360 and approximately 141,000 for the PS3. Those numbers represented a drop of 78% from its launch month. The average drop seen for yearly sports titles is right in that 75-80% range. It comes as no surprise that the majority of sports gamers want to pick it up right away as the excitement for the coming seasons is peaking. The longer waiting on the game the less fresh and relevant it becomes.
http://www.pastapadre.com/2009/10/19...ember-09-sales

dfos81 · 10-26-2009, 08:57 PM

also goes on to mention, for the Madden/EA flamers.

pastapadre

This is especially encouraging for EA given the state of the economy. That first month sales only were down the 3% from last year but this follow-up month has been much stronger than we’ve seen in previous years. The low declines show that the game has even more potential over the holiday months and should perform better than last year.
--------------------------------------------------------------------------

Sorry for those that thought that Madden was on the decline.
Even w/ the struggling economy, they should perform better than last year.

dfos81 · 10-26-2009, 09:05 PM

Enough of the anti Ea/Madden Mantra. This game is the best I've seen to date.

matt8204 · 10-27-2009, 12:10 AM

Good for them. If it sells, great. I'm not an EA stockholder so I have no financial stake in their success. But I certainly wouldn't want to see anyone who works for them get laid off because their profits/sales are down. I'm not a sadist. I want Madden to be good and I want people to like it. I'm not one of these "EA is the Devil" people.

da ThRONe · 10-27-2009, 12:23 AM

Madden 10 was a huge step in the right direction!

lakers4life · 10-27-2009, 01:46 AM

Just make the game 49.99 and you'll get instant buyers.

I know it's only 10 dollars, but 49.99 is a lot more attractive than 59.99.

dfos81 · 10-27-2009, 02:53 AM

Nice seeing some positive info, all the EA doom and gloom gets old.

KANE699 · 10-27-2009, 06:37 AM

Shame this isn't a negative sales thread about madden, it'd be 10 pages, but here with a bright side it will only be a couple posts.

The Autumn Wind · 10-27-2009, 07:46 AM

I, for one, want profit to follow this Madden so that there will be no economic disincentive to continue the work that Ian and company are doing. M10 was a HUGE leap in terms of game philosophy and on-field product, and I don't want anything in the way of another such leap for '11. So the more sales the better!

Dmacho · 10-27-2009, 09:55 AM

Quote:

Originally Posted by matt8204


	Good for them. If it sells, great. I'm not an EA stockholder so I have no financial stake in their success. But I certainly wouldn't want to see anyone who works for them get laid off because their profits/sales are down. I'm not a sadist. I want Madden to be good and I want people to like it. I'm not one of these "EA is the Devil" people.

I can understand that; however, the whip has to crack from somewhere.

10-26-2009, 08:47 PM	#1 (permalink)
dfos81 Pro OVR: 14 Join Date: Jun 2009 Posts: 809	Madden 10 Shows Strength in September by pastapadre Posted October 19th, 2009 at 4:25 pm The official NPD sales numbers for September were released today providing an opportunity to look for results from the two hockey titles as well as how Madden 10 has been performing and its long-term outlook. NCAA Football 10 saw a more pronounced loss of sales its first month and followed that up by a heavier than usual drop in the second month. After faring relatively well with its first month’s take how did Madden do in September? As discussed in the August sales article Madden 10 saw a drop of 3% from last year which was marginal considering the circumstances. With the price drops for the 360 and PS3 there would be potential for the sales to be stronger than usual in the coming months. The first opportunity to gauge that presented itself in September. The sales last September for Madden 09 were 224,000 for the 360 and approximately 141,000 for the PS3. Those numbers represented a drop of 78% from its launch month. The average drop seen for yearly sports titles is right in that 75-80% range. It comes as no surprise that the majority of sports gamers want to pick it up right away as the excitement for the coming seasons is peaking. The longer waiting on the game the less fresh and relevant it becomes. http://www.pastapadre.com/2009/10/19...ember-09-sales

10-26-2009, 08:57 PM	#2 (permalink)
dfos81 Pro OVR: 14 Join Date: Jun 2009 Posts: 809	Re: Madden 10 Shows Strength in September also goes on to mention, for the Madden/EA flamers. pastapadre This is especially encouraging for EA given the state of the economy. That first month sales only were down the 3% from last year but this follow-up month has been much stronger than we’ve seen in previous years. The low declines show that the game has even more potential over the holiday months and should perform better than last year. -------------------------------------------------------------------------- Sorry for those that thought that Madden was on the decline. Even w/ the struggling economy, they should perform better than last year. Last edited by dfos81; 10-26-2009 at 09:02 PM.

10-26-2009, 09:05 PM	#3 (permalink)
dfos81 Pro OVR: 14 Join Date: Jun 2009 Posts: 809	Re: Madden 10 Shows Strength in September Enough of the anti Ea/Madden Mantra. This game is the best I've seen to date. Last edited by dfos81; 10-27-2009 at 03:49 PM.

10-27-2009, 12:10 AM	#4 (permalink)
matt8204 Pro OVR: 22 Join Date: Sep 2008 Location: North Jersey Posts: 839	Re: Madden 10 Shows Strength in September Good for them. If it sells, great. I'm not an EA stockholder so I have no financial stake in their success. But I certainly wouldn't want to see anyone who works for them get laid off because their profits/sales are down. I'm not a sadist. I want Madden to be good and I want people to like it. I'm not one of these "EA is the Devil" people. __________________ Really, Devils? REALLY? I've heard of bad losses, but that was ridiculous. Oh, well. Maybe next year you'll learn your lesson. You have to play 60 minutes to win a hockey game! Giants are going back to the Super Bowl in '09! Let's start our own dynasty!

10-27-2009, 12:23 AM	#5 (permalink)
da ThRONe MVP OVR: 25 Join Date: Mar 2009 Location: New Orleans Posts: 1,995	Re: Madden 10 Shows Strength in September Madden 10 was a huge step in the right direction! __________________ You looking at the Chair MAN! "They say I walk around like I got a lower case t on my chest/ na thats the Saints symbol homie fleur de lis on my chest/ you dude think ya'll balling but but ya'll far out of it/ im so comfrontable with cash I made a sofa out of it"- da ThRONe

10-27-2009, 01:46 AM	#6 (permalink)
lakers4life Rookie OVR: 3 Join Date: Aug 2004 Posts: 149	Re: Madden 10 Shows Strength in September Just make the game 49.99 and you'll get instant buyers. I know it's only 10 dollars, but 49.99 is a lot more attractive than 59.99.

10-27-2009, 02:53 AM	#7 (permalink)
dfos81 Pro OVR: 14 Join Date: Jun 2009 Posts: 809	Re: Madden 10 Shows Strength in September Nice seeing some positive info, all the EA doom and gloom gets old.

10-27-2009, 06:37 AM	#8 (permalink)
KANE699 MVP OVR: 40 Join Date: Jul 2007 Location: Kansas City, MO Posts: 2,242	Re: Madden 10 Shows Strength in September Shame this isn't a negative sales thread about madden, it'd be 10 pages, but here with a bright side it will only be a couple posts. __________________ The views and opinions of the above post do not reflect that of all community day members or EA Sports. Please take note that most of what I say and post is also made in sattire.

10-27-2009, 07:46 AM	#9 (permalink)
The Autumn Wind MVP OVR: 37 Join Date: Aug 2006 Location: Nashville, TN Posts: 4,062	Re: Madden 10 Shows Strength in September I, for one, want profit to follow this Madden so that there will be no economic disincentive to continue the work that Ian and company are doing. M10 was a HUGE leap in terms of game philosophy and on-field product, and I don't want anything in the way of another such leap for '11. So the more sales the better! __________________ ACBQ Madden NFL 10 Online Franchise: Miami Dolphins 10-6 AFC East Division Champion Team MVP, Ronnie Brown: 1,998 total yards, 19 total touchdowns. DROY Candidate, Sean Smith: 7 INT, 2 INT TD, 4 PD, 24 STKL

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