[JonahNYC]

http://www.gamestooge.com/2008/04/30/peter-moore-pc-sports-is-kaput/


That may sound harsh, but really, Peter Moore is coming off sounding like an idiot.

First, he claims, "I'd like to think, from a marketing view, [EA Sports is] probably the only real brand in video games", which is absolutely untrue - ask anyone who's played NBA 2K8 or NFL 2K5. EA Sports is the "only real brand" not by merit, but by brute monetary force of buying up exclusives.



Then comes this winning statement:

we've built sports games to take advantage of the plasma televisions, and the new hi-def experiences that people are having in their homes. We've also built them to be very social. So whether it's playing online, or equally likely, two or four of you in the room together, the PC business has just...waned.

Apparently, Moore hasn't noticed people buying LCD widescreen monitors that are capable of broadcasting an HD signal. Oh, and apparently, no one plays games online on the PC. WHAT?

Then he prattles this line:

BIZ: But many people were pointing out the irony of the "renaissance of PC gaming" you talked about while at Microsoft.

Moore: And you know what? I totally agree, and I'll stand by that, with Vista. But sports is not playing a huge role in that renaissance. Look at World of Warcraft, look at the great games – Crytek with Crysis – there are a ton of great PC games.

WHAT? Hey, Peter, if you're going to give an example of hot-selling PC software, don't use Crysis, which is going console. Furthermore, yeah, no one is going to buy a Madden PC game if no one is making it. Furthermore, please, stop thinking you need to sell 3M copies of a title to be profitable. Just port the 360 DX9 version to the PC. It's easy, and will sell at least 200K copies.

I think your IQ really does drop 60 or 70 points when you join Electronic Arts - which must mean Will Wright started with an IQ of 230 before joining.

Little hint: IF YOU BUILD IT, THEY WILL COME