Come shine here with me....

thesloppy · 11-08-2007, 06:43 PM

WTF is the new Mazda add all about? Some huge gospel choir singing about how they're finally free....free from what? Shine what? Somehow, this both confuses me and awakens my white guilt, which is pretty impressive for an automobile advertisement.

Young Drachma · 11-08-2007, 07:59 PM

I hate these stupid ethnic marketing companies they hire to target minorities customers. They do an awful job, they border minstrelsy and completely miss the point. This might not have been one of their spots, but it sure looks like one.

StarBuck · 11-08-2007, 08:13 PM

Targeting Christian car owners? I also hate the targeting of minorities. The fast food chains are the worst at it.

Anyone see the recent phone ad targeting hispanics? The voice overs on these commercials are insulting.

Rizon · 11-08-2007, 08:22 PM

SHINE ON YOU CRAZY DIAMOND.

cuervo72 · 11-08-2007, 09:35 PM

Quote:

Originally Posted by StarBuck

Targeting Christian car owners? I also hate the targeting of minorities. The fast food chains are the worst at it.

As good an opportunity as any to state that I really dig that kid with the boom box in the McD's commercial.

cuervo72 · 11-08-2007, 09:36 PM

Dola - and I was confused about the commercial too - I thought it was celebrating...something. Then I realized it was a commercial.

Young Drachma · 11-08-2007, 11:06 PM

I'll clarify that I appreciate having people of color in commercials. I just hate that there are people out there who think that they have to market to us differently and using the most stereotypical ways to do it. But it's a decision made by the ad companies, who are just using their own limited ideas of what folks want to concoct it all.

I just came back here when that damn commercial came on again.

Atocep · 11-08-2007, 11:11 PM

Quote:

Originally Posted by cuervo72

As good an opportunity as any to state that I really dig that kid with the boom box in the McD's commercial.

He has nothing on Warren Wallace.

rkmsuf · 11-09-2007, 11:35 AM

Excuse me, do you speak jive?

B & B · 11-09-2007, 02:09 PM

I see black people.

Butter_of_69 · 11-09-2007, 02:35 PM

Minstrelsy?

Young Drachma · 11-09-2007, 07:31 PM

Quote:

Originally Posted by Butter_of_69

Minstrelsy?

It's obviously not the same thing, since...well...the spot was probably developed by a company that specializes in targeting minority consumers and who were trying to create a proud representation of something, but the spot sucks and it doesn't convey a whole lot of anything other than...well....people singing about this vehicle as some sort of a religious experience.

But...to me, it's the perception of how folks see themselves or perceive how others see themselves, that makes me think of it no better than this stuff:

11-08-2007, 07:59 PM	#2
Young Drachma Dark Cloud Join Date: Apr 2001	I hate these stupid ethnic marketing companies they hire to target minorities customers. They do an awful job, they border minstrelsy and completely miss the point. This might not have been one of their spots, but it sure looks like one. __________________ CURRENT DYNASTY: NBA Players League \| WNBA SLOP: Commissioner FOOL: Colorado Rancheros FOBL: Semi-retired FOFC-FBCB: St. John's NCFA-FCS: Minnesota A&M Redhorse OOTP Mods: FOOL73 Homekit \| Arena Baseball \| 200+ History Quickstart \| OOTP Market Size Calculator FBCB/FBPB3 Mods Last edited by Young Drachma : 11-08-2007 at 08:00 PM.

11-08-2007, 08:13 PM	#3
StarBuck H.S. Freshman Team Join Date: Aug 2007 Location: The Outer Planets	Targeting Christian car owners? I also hate the targeting of minorities. The fast food chains are the worst at it. Anyone see the recent phone ad targeting hispanics? The voice overs on these commercials are insulting. __________________ I'm in ur raiders, flying ur ships ~Save a Bat~ http://www.batworld.org

11-08-2007, 09:36 PM	#6
cuervo72 Coordinator Join Date: Dec 2002 Location: Maryland	Dola - and I was confused about the commercial too - I thought it was celebrating...something. Then I realized it was a commercial. __________________ Commish - FOFL FOFL - Bar Harbor Whitecaps FOBL - Las Vegas Lightning IHOF - Frederick Red Menace

11-08-2007, 11:06 PM	#7
Young Drachma Dark Cloud Join Date: Apr 2001	I'll clarify that I appreciate having people of color in commercials. I just hate that there are people out there who think that they have to market to us differently and using the most stereotypical ways to do it. But it's a decision made by the ad companies, who are just using their own limited ideas of what folks want to concoct it all. I just came back here when that damn commercial came on again. __________________ CURRENT DYNASTY: NBA Players League \| WNBA SLOP: Commissioner FOOL: Colorado Rancheros FOBL: Semi-retired FOFC-FBCB: St. John's NCFA-FCS: Minnesota A&M Redhorse OOTP Mods: FOOL73 Homekit \| Arena Baseball \| 200+ History Quickstart \| OOTP Market Size Calculator FBCB/FBPB3 Mods

11-09-2007, 11:35 AM	#9
rkmsuf Head Coach Join Date: Dec 2001	Excuse me, do you speak jive? __________________ "Don't you have homes?" -- Judge Smales

11-09-2007, 02:09 PM	#10
B & B College Benchwarmer Join Date: Jan 2001 Location: A sports era long ago when everything didnt require a Nike logo	I see black people. __________________ Nobody cares about Kyle Orton because he's black. -PT

11-09-2007, 02:35 PM	#11
Butter_of_69 Grizzled Veteran Join Date: Mar 2002 Location: Dayton, OH	Minstrelsy? __________________ My listening habits

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