Sport Uniforms as Advertising

[Galaxy]

FC Barcelona is close to signing a 5-year/$190 million deal to become the last remaining "major" club in Europe to join the uniform advertising field.
http://www.usatoday.com/sports/soccer/world/2005-05-22-barcelona-jerseys_x.htm, and Mark Cuban wants to see the NBA do it: http://www.blogmaverick.com/entry/1234000067045196/#comments.


What are your thoughts?

[ISiddiqui]

I say why not. I mean it's kind of funny to hear Americans talk glowingly about business and then just all pissy when there is talk of sponsorship on uniforms. They got over it on naming stadium rights, they'll do the same on ads on uniforms.

[korme]

fuckkkkkkkkkkkk no

[Galaxy]

I say why not. I mean it's kind of funny to hear Americans talk glowingly about business and then just all pissy when there is talk of sponsorship on uniforms. They got over it on naming stadium rights, they'll do the same on ads on uniforms.

I agree. We are so "image"-driven society, having the right "brands", people raise their arms because of advertisers, yet we need the "BMW" and Louis Vutton logos. It won't spot people from watching sports, we love them too much. Plus, Nike and Reebok advertise already. Arena Football does it.

[Suicane75]

The dude will not abide, THE DUDE WILL NOT ABIDE.

Ahh fuck it, outside of the NFL i dont pay attention to sports anymore because of shit like this. Everytime someone says the Niners play at 3com park i smash my nuts with a hammer in protest. Everytime i hear the name Tampa Bay Devil Rays i stick thumbtacks in my dick and then pour tobasco sauce on it.

[duckman]

Ahh fuck it, outside of the NFL i dont pay attention to sports anymore because of shit like this. Everytime someone says the Niners play at 3com park i smash my nuts with a hammer in protest. Everytime i hear the name Tampa Bay Devil Rays i stick thumbtacks in my dick and then pour tobasco sauce on it.
You must have a very painful life.

[Suicane75]

You must have a very painful life.
Anger is orgasmic.

[korme]

Albert?

[ice4277]

Eh who cares. I think there are more important things in life to worry about than if the Lions stick a Ford logo on their jersey.

[Suicane75]

Eh who cares. I think there are more important things in life to worry about than if the Lions stick a Ford logo on their jersey.
No there is not. http://dynamic.gamespy.com/%7Efof/forums/images/smilies/mad.gif
I wanna watch ghosts play baseball in a cornfield. http://dynamic.gamespy.com/%7Efof/forums/images/smilies/frown.gif

[Tara]

Sponsored jersey sucks!!!

...I've never liked the idea of "branded" sport jersey.

BTW, I've learned something. I was sure that all European soccer (...and other sports) jersey was sponsored

[Karim]

The current President of the Calgary Flames has recently brought it up and I would say it's 50/50 among Flames' fans. I can see it happening in the NHL eventually. Both the CHL and AHL have it.

If it's tastefully done, like Vodafone for ManU, ok. It has to seamlessly blend into the uniform and its colours. But if you've ever seen the Spengler Cup in Switzerland or any of the Swiss hockey teams, it's disgusting.

Ok, here are some examples from the Swiss Elite League:
http://www.hcd-fotos.ch/hcdzsc2803/CIMG0037.html
http://www.hcd-fotos.ch/DavosBern2203/IMG_0223.html
http://www.hcd-fotos.ch/hcdzsc2803/CIMG0034.html

[ice4277]

I wanna watch ghosts play baseball in a cornfield. http://dynamic.gamespy.com/%7Efof/forums/images/smilies/frown.gif
I got some meds that will help you accomplish this if you'd like.

[Northwood_DK]

Everytime someone says the Niners play at 3com park i smash my nuts with a hammer in protest.

What now when its called "Monster Park"?

[sterlingice]

I agree. We are so "image"-driven society, having the right "brands", people raise their arms because of advertisers, yet we need the "BMW" and Louis Vutton logos. It won't spot people from watching sports, we love them too much. Plus, Nike and Reebok advertise already. Arena Football does it.
I'm not exactly the most up with trendy brand names but this seems like one of those "shoehorning one in who doesn't fit". What in the Wide Wide World of Sports is Louis Vutton? I mean, BMW, Nike, and Reebok are all super recognizable but I have no idea what that fourth is.

SI

[Buzzbee]

I'm not exactly the most up with trendy brand names but this seems like one of those "shoehorning one in who doesn't fit". What in the Wide Wide World of Sports is Louis Vutton? I mean, BMW, Nike, and Reebok are all super recognizable but I have no idea what that fourth is.

SI
Louis Vutton = Extra Large condoms.


Oh, that's why you've never heard of them. :p

[sterlingice]

Louis Vutton = Extra Large condoms.


Oh, that's why you've never heard of them. :p
Zing! :D

SI

[Emiliano]

I have always hated sponsors on jerseys. The small uniform's supplier logo is ok (NFL already does it), but the big patch in the front??? Blah. I really hope this is only a Cuban's idea...

[Scholes]

There are already ads everywhere and part of every sports broadcast. In every stadium, everything on the field of play that can have an ad on it already has it. In the 80's, there were no ads on baseball field walls. Now they've even added the rotating ad behind the batter's box. I still see people going to games. I haven't heard an uproar about the giant Dodge Hemi sign on the Metrodome right field wall, or the on-ice ads in hockey games, or the "Miller Lite Second String Offensive Tackle Block Of The Game". Michael Jordan is almost as associated with the products he endorses than he is with some aspects of his sports career.

I just don't see how this is different.

[MalcPow]

I don't know how to reconcile the fact that I think it works great for European football, but would royally blow here in the states. I think part of it is that our teams are already branded pretty heavily by their mascot names and logos. Whereas in Europe the Club is the Club, and there isn't really a heavy emphasis on mascot type branding. Chelsea is Chelsea, but the Yankees are the Yankees, not New York. Maybe that's the distinction that matters for me, who knows.

[Emiliano]

I don't know how to reconcile the fact that I think it works great for European football, but would royally blow here in the states. I think part of it is that our teams are already branded pretty heavily by their mascot names and logos. Whereas in Europe the Club is the Club, and there isn't really a heavy emphasis on mascot type branding. Chelsea is Chelsea, but the Yankees are the Yankees, not New York. Maybe that's the distinction that matters for me, who knows.

Exactly what I think. Also, European soccer teams negotiate deals individually, and each one has a different type of deal with sponsors (I mean big sponsors). The structure of the US professional leagues and the control they have over the teams are very different from this concept. And I really hope it remains this way...