NBA Live 10 did just about everything right in terms of quality. In almost every sense of the word, the franchise improved once again this year, putting it on at least a competitive footing with NBA 2K.
But when it comes to sales, it doesn't appear to be close.
By all accounts, NBA 2K10 is dominating the basketball games sales charts. In fact, it is very likely the combined sales of NBA Live 10 and NCAA Basketball 10 are not even close to outselling NBA 2K10. There is even an outside chance NBA Live 10's sales could decline over NBA Live 09's effort.
Gamers have effectively staged a revolt against the Live franchise. What was once one of the flagship titles for EA has now become one of it's poorest performers among the major sports titles.
I don't think current trends are going to lead to Live being cut from the EA lineup (or NCAA Basketball either, which EA holds an exclusive license), but the pressure to make up considerable ground sales wise will be hanging over the head of the Live team in future years.
What do you think Live can do to close the sales gap? On the same token, what can NBA 2K do to ensure the gap isn't closed? Sound off!