The premise behind the video is just Cam talking himself up, having some fun and offering a once-in-a-lifetime chance to play him in Madden 12. But the part that intrigued me the most was at the 1:26 minute mark.
Newton challenges Calvin Johnson, the other finalist in the Madden cover vote, to a game of Madden 12. Newton wants to stream it live to the Internet for fans everywhere to follow. He really has a great idea here. What if players determined their lucky chance of getting on the cover?
It would take away from the fun the fans get for voting in the bracket (partially), and it likely would have prevented Peyton Hillis from getting on the cover since his Facebook following wouldn't have meant anything. However, the gains could mean so much more, especially for the likes of ESPN and EA.
First of all, get one representative per team, then have the consumer vote down to eight or 16 participants, or even just the Final Four. After that, EA could host a party featuring all the athletes ready to play in the Madden tournament. Each game would be live streamed, and the final could be broadcasted on ESPN with interviews from developers and other players throughout. If ESPN can make money on The Decision, they can with Madden.
The excitement would beat anything a public, online vote brings. I even thought of a nice slogan to go with it: Vote the gamer, not the player.
What about you? Do you think it would be a good idea having players compete for the cover?